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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    How fashion brands can capture Gen Z in just eight seconds

    Fashion brands only have 8 seconds to engage Gen Z. A new report explains exactly how to get their attention and money, using their shopping habits and...

    How Gen Zs take on back to school shopping

    Brands can earn an A+ from students at every academic level by understanding their back-to-school needs.

    Why Gen Z loves the resale shopping market

    Shopping secondhand makes a lot of sense for sustainability-minded, financially-savvy Gen Z.

    This is what makes a retail shopping experience stand out to Gen Z

    Gen Zs love shopping in brick and mortar stores. But what exactly makes for a stellar shopping experience in this generation’s eyes? As it turns out, it’s...

    Why pop-up stores are turning up on Gen Z’s radar

    Pop-up stores transform shopping into an experience that gets Gen Zs talking (and buying). Plus, temporary spaces create a sense of urgency to visit now—or...

    Three Gen Z spending habits that may surprise you

    Gen Z sets itself apart from other generations with a sensible outlook on money. Here are the three most surprising spending habits that influence when Gen...

    An inside look at how Gen Z students shop for household essentials

    For most Gen Zs, going off to college means being independent for the very first time. We asked them how they shop for common household goods now that...

    Why your next brand collab should be with Gen Z

    Gen Z holds $143 billion in spending power—but if you follow us, you probably already know that. What you might not know is how Gen Z wants to make its mark...

    Why Gen Z is actually a (not-so) secret 90s rerun

    Marketers often talk about the vast differences between Gen Zs and earlier generations. But for all their dissimilarities, it turns out many Gen Zers do...

    Gen Z’s fingerprint was all over New York Fashion Week

    New York Fashion Week holds tremendous sway over the global fashion industry. And if this year’s trend towards genderless fashion is any indication, the...

    These shopping habits are key to understanding Gen Z

    It’s the dawn of a new era in retail. It’s important for brands to understand what gets Gen Zs shopping — and what doesn’t.

     

    Why brand collabs are a driving force behind Gen Z marketing

    By launching creative partnerships with other brands, you can give Gen Z consumers something they’ve never experienced before — and expose your brand to new...

    Renting furniture: quite possibly the ultimate Gen Z lifehack

    What's old is new again. While rental furniture is not a new concept, the rental market is ripe for innovation right now. First-time Gen Z...

    Gen Z is ready to put a diamond ring on it. But only if it’s man-made.

    For Gen Z, conscious consumerism doesn’t apply just to fashion and personal care, it applies to luxury items like diamonds as well. Some prudent brands are...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.