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Gen Z Insights

Your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Four brands winning Gen Z’s business through word of mouth

    Brands looking to engage Gen Z are finding success with word of mouth marketing. These four brands set the standard for how to generate positive buzz both...

    Laurie Heller

    Laurie Heller
    Seamless super-user, emoji enthusiast and Gen Z marketing expert.

    Recent Posts

    Why we're candy crushing on SweeTARTS (and Gen Z should be, too)

    Even a candy born in the Baby Boomer era can reinvent itself for Gen Z. Here's why we think SweeTARTS' new "Be Both" campaign is seriously sweet—and why Gen...

    How to make good with Gen Z by doing good

    A recent UNiDAYS Health and Wellness survey revealed that Gen Z students are worried about the future. By taking an active role in building a better future,...

    A CMO's guide to detecting bullsh*t when it comes to Gen Z

    In the age of buzzword bingo, every CMO is bombarded with news of groundbreaking technologies and new trends. While I haven’t achieved CMO status just yet,...

    Mind your Ps when marketing to Gen Zs

    Once upon a time, at the height of the Mad Men era, an American marketing professor and author named Jerome McCarthy was hard at work and introduced the...

    Why brand + ecomm marketers need to partner to win Gen Z

    Hey, kids! For today’s #marketing lesson, I’m going to teach you a new dirty word. Feel free to exclaim it at the dinner table, sing it in the shower or...

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