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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    UNiDAYS x AdAge: Gen Z Marketing Playbook
    Who is Gen ZTechnologyRetailAdvertisingGen Z Opinions

    13 questions for a Gen Zer on what makes her tick

    To be successful in marketing these days, brands need to do a better job of understanding Gen Z.  But how do Gen Zers act? Rather than provide examples from...

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    Samantha Klein

    Samantha Klein
    Contributing writer for Gen Z Insights

    Recent Posts

    Gen Z MarketingGen Z vs Millennials

    You say tomato, I say tomahto. I say Millennial you say Gen Z.

    Marketers beware: Gen Z and Millennials aren’t so similar after all.

    I hate to be the bearer of bad news, but for all the brands out there who have been...

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    TechnologyRetailGen Z MarketingDigital and E-Commerce

    Let’s get phygital: Marketing lifehacks for engaging Gen Z

    Contrary to popular belief, Gen Z hasn't 100% abandoned the physical world for their smartphone screens. When it comes to branded experiences, they expect...

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