To be successful in marketing these days, brands need to do a better job of understanding Gen Z. But how do Gen Zers act? Rather than provide examples from other marketers or the numbers behind different studies, we decided to sit down with a member of Gen Z and have her tell you for herself. This is your opportunity to hear from a Gen Zer on how she thinks, how she chooses to spend her time and dollars, and what makes her tick.
Marketers Beware: Gen Z and Millennials aren’t so similar after all. I hate to be the bearer of bad news, but for all the brands out there who have been told that Gen Z are millennials on steroids, you’ve been fed #FakeNews. It’s time for the marketers who have simply been lumping the two “digital” generations together to learn the difference between them, which in turn will ultimately lead to a major difference in your marketing returns.
We can’t teach you 99 tech tricks to turbocharge your day or how to open a banana like a monkey…but we CAN provide you with some of the secrets to capturing the minds, hearts and (digital) wallets of Gen Z, the generation marketers can no longer afford to ignore. Considering Gen Z is the first generation to be raised with the iPhone, Netflix and Snapchat, one might imagine that the secret to solving your generational marketing woes is the screen. But… Not so fast. Press pause and stay awhile.