Stacey Paul

Stacey Paul

I am an award-winning leader with deep experience in business development, integrated marketing, strategy and brand management.

Recent Posts:

Inconsistency is the new consistency for Gen Z travelers. Hotels are adapting accordingly.

W Hotels is generally credited with founding the boutique hotel movement. This movement helped kickstart personalization in hospitality by introducing smaller properties that could afford to be nimble and answer to the whims of their guests (the chain trademarked its “Whatever/Whenever” motto). But W was the exception, not the rule. Even while it was refashioning itself in the “boutique” mindset, Westin — its sister Starwood brand — was touting consistency as a its strongpoint. 

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