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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    How will Gen Z brands fare this Cyber Monday?

    With Cyber Weekend just around the corner, the Gen Z Insights team pooled our predictions for how Gen Z brands will fare in this unusual year. Will Gen Z...

    Danny Lee

    Recent Posts

    Are you one of Gen Z’s favorite brands? You can (and should) be.

    Being one of Gen Z's favorite brands is more than just a title—it's a ticket to lifetime loyalty and $143+ billion in spending power. But it'll take more than...

    How Gen Z spending habits have defied the global economic crisis

    Surprisingly, students have continued to spend despite the outbreak of COVID-19. But how and where exactly have they been spending? UNiDAYS analyzed activity...

    Brands: Be proud to be part of Pride

    Happy Pride Month! Wondering how your brand can celebrate Pride in a thoughtful and meaningful way? Let’s explore how some Gen Z faves are authentically...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.