Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Sephora’s new influencer program is Gen Z marketing at its finest

    When it comes to social media marketing, Gen Zs prefer to follow home-grown influencers over celebrities. Here’s how the #SephoraSquad influencer program is...

    Lizzie Nelson

    Lizzie Nelson
    Contributor, Gen Z Insights

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.