oldcorpsite-zmaze-dark-2

Gen Z Insights

Your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

Subscribe to Blog
    UNiDAYS x AdAge: Gen Z Marketing Playbook

    Stars in their eyes: Gen Z and astrology

    Say what you will about astrology. Some live by it; others think it’s merely fiction. Whether you’re a diehard believer, a hobbyist or just a...

    Why Gen Z loves the resale shopping market

    Shopping secondhand makes a lot of sense for sustainability-minded, financially-savvy Gen Z.

    Gen Z marketing is gender fluid: What brands can learn from beauty

    Gen Zs love to express themselves, and what better way than with makeup? Makeup offers Gen Zs the ideal product to represent all sides of themselves—free...

    Ephemeral content: The long-lasting impact of short-lived marketing

    Content that has an expiration date used to be a bad thing, but that's not so anymore. Ephemeral content platforms are changing the game with messages that...

    Forward-thinking brands are helping students (and how yours can, too)

    When it comes to making purchase decisions, Gen Zs care about both a brand’s products AND its purpose. But if your brand is not aligned with a cause don’t...

    What makes Gen Z travelers different?

    Gen Zs are the most well-traveled group in history—and they’re seeing the world on their own terms.

     

    Is VSCO sneaking up on Instagram as Gen Z’s fave image app?

    For years, Instagram has reigned supreme over image-based app platforms. But, an up-and-coming photo editing app that’s a hit with Gen Zers might finally...

    Red Bull is bullish on Gen Z entrepreneurship

    Gen Zs want to change the world. And one of the ways they’re doing it is through social entrepreneurship. Here’s how two new Red Bull entrepreneurship...

    This is what makes a retail shopping experience stand out to Gen Z

    Gen Zs love shopping in brick and mortar stores. But what exactly makes for a stellar shopping experience in this generation’s eyes? As it turns out, it’s...

    Why pop-up stores are turning up on Gen Z’s radar

    Pop-up stores transform shopping into an experience that gets Gen Zs talking (and buying). Plus, temporary spaces create a sense of urgency to visit now—or...

    Purchasing as commitment: How brand values matter to Gen Z

    When it comes to the future, Gen Z is hopeful but uncertain. In part two of our series on Gen Z and the future, we explore how Gen Z’s outlook plays a key...

    What does the future hold for Generation Z?

    Gen Zs have mixed feelings when it comes to what lies ahead—both for themselves and the world. We explore what this means for brands in a two-part series.

     

    Sephora’s new influencer program is Gen Z marketing at its finest

    When it comes to social media marketing, Gen Zs prefer to follow home-grown influencers over celebrities. Here’s how the #SephoraSquad influencer program is...

    Inclusivity and diversity in Gen Z marketing

    Gen Z is the most diverse generation in history. Shifting your marketing strategy to be more inclusive will engage them more than all the Instagram ads you...

      UNiDAYS x AdAge: Gen Z Marketing Playbook

      Get Gen Z Insights straight to your inbox

      New call-to-action