Why we're candy crushing on SweeTARTS (and Gen Z should be, too)

Even a candy born in the Baby Boomer era can reinvent itself for Gen Z. Here's why we think SweeTARTS' new "Be Both" campaign is seriously sweet—and why Gen Z is bound to eat it right up.  

Content-infused ecommerce is a winning formula for Gen Z brands

When it comes to drawing Gen Z to your brand, selling to them isn’t enough—you need to win them over with engaging storytelling that reflects your brand identity. Here are four Gen Z-focused companies killing it with content.  

A sneak peek inside one Gen Zer's festival bag

Coachella 2019 may be in the books, but festival season is just getting started. We asked one Gen Zer to tell us about the go-to items in her festival bag (although, with a little bit of effort you probably coulda figured it out for yourself...'cuz, ya know, the festival bag is clear).  

Want to win Gen Z’s respect? Show some respect for the environment.

When it comes to sustainability, Gen Zs are hungry for change. More than any other generation, Zs expect brands to be conscious of the mark they leave on the environment.  

Is Gen Z killing segmentation as we know it?

Gen Zs pride themselves on their individuality, and they have a very fluid definition of self. They don't define themselves by tidy demographic segments, and as a marketer, you shouldn't either.  

Five brands that rock Gen Z marketing on Instagram

In order to engage Gen Z, brands are embracing creative Instagram marketing that helps them stand out in the feed. Here are five examples of Insta content at its best to help inspire your social media marketing.

Reach Gen Z with offline word of mouth marketing

Even though Gen Zs always seem to have a phone in hand, brands need to find creative ways to connect with them offline, as well. Here’s how to get them to talk (and their friends to listen!).

What's in a name? For Gen Z, it's trust...

More and more, companies are using human-sounding brand names to appeal to Gen Zs. These names are easy to relate to—just like wrapping yourself in a brand blanket of warmth and familiarity.

Marketing to Gen Z, party of one

Generalized marketing is out. Gen Z demands an individualized experience that leverages technology to predict their needs and wants—and they’re willing to trade their personal data for it.  

Why some Gen Zs are breaking up with social media

Gen Z is the digital-first generation—but that might soon change. As Zs become privy to the negative effects social media has on their lives, some young people have gradually started to step away. We’re taking a look at why some Gen Zs are ‘breaking up’ with social media and how brands can adapt accordingly.  

Three Gen Z spending habits that may surprise you

Gen Z sets itself apart from other generations with a sensible outlook on money. Here are the three most surprising spending habits that influence when Gen Zs break out their wallets—and when they don’t.  

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