Gen Z is the first generation to have grown up with tech as an integral part of their lives, soit’s no surprise that their purchasing behaviours are slightly...

Gen Z aren’t the easiest bunch to decipher: their purchasing habits tend to be a little bitdifferent than previous generations and, when it comes to travel,...

If there’s one thing to know about Gen Z, it’s that they’re always going to be there for self-care. Beauty is a top priority for students, but it’s not just...

Gen Z are avid streamers, with 64% of students telling UNiDAYS that they use between 3 to 6 different streaming services every month. Plus, YouTube, the...

Fashion is a top priority for Gen Z who, despite rising costs, are set to spend a whopping £700 million in the coming months. That’s 25% more than any other...

Gen Z; difficult to pin down, right? Most marketing calendars will emphasise those big consumer scenarios, but for students, it’s not so easy—their key moments...

Tap into students’ purpose-driven tech purchases in Q2Tech is embedded into every aspect of our lives, but how do Gen Z use it and what makes them different...

It’s safe to say the rise in the cost of living has bitten a sizeable chunk out of students’ food and drink budget. Student food bills have increased by £591...

Luxury fashion continues to be one of the fastest growing markets for Gen Z spending power in 2023. Whether it’s flexing on their mates with the latest...

The scent of pumpkin spice is lingering in the air. The sound of Mariah Carey is growing louder in the distance. The countdown is officially on.Black Friday,...

Streaming is Gen Z's lifeline, with 99% of students tuning in monthly. But these loyal streamers aren't easily swayed, making the battle for their subscription...

99% of Gen Z tune into a music or TV streaming service monthly, and their loyalty is off the charts for the platforms they're vibing with.To flip Gen Z’s...

Gen Z first-years are storming the back-to-campus retail scene with shopping carts at the ready. Be it homeware, tech, or beauty, they’re gearing up to out-buy...