Tap into students’ purpose-driven tech purchases in Q2Tech is embedded into every aspect of our lives, but how do Gen Z use it and what makes them different...

It’s safe to say the rise in the cost of living has bitten a sizeable chunk out of students’ food and drink budget. Student food bills have increased by £591...

Luxury fashion continues to be one of the fastest growing markets for Gen Z spending power in 2023. Whether it’s flexing on their mates with the latest...

The scent of pumpkin spice is lingering in the air. The sound of Mariah Carey is growing louder in the distance. The countdown is officially on.Black Friday,...

Streaming is Gen Z's lifeline, with 99% of students tuning in monthly. But these loyal streamers aren't easily swayed, making the battle for their subscription...

99% of Gen Z tune into a music or TV streaming service monthly, and their loyalty is off the charts for the platforms they're vibing with.To flip Gen Z’s...

Gen Z first-years are storming the back-to-campus retail scene with shopping carts at the ready. Be it homeware, tech, or beauty, they’re gearing up to out-buy...

Wake up and smell the espresso, retailers. 

Our research drops a truth bomb - 40% of UK and US students are already scoping out their essential buys, double...

Hold onto your controllers, because the global gaming subscription market, worth $17.16B in 2021, is projected to hit $55.94B by 2031, growing at an Compound...

Whether they're flossing their way through Fortnite or designing their own tropical island in Animal Crossing, Gen Z can't seem to get enough of their virtual...

Travel brands, tune your ears to this. Gen Z is a powerhouse demographic that will play a major role in driving your growth. And now is the time to capture...

When it comes to travel, Gen Zs crave high-end trips that feed their curiosity and love of adventure. All while being great value for money. But how can your...

Pre-loved fashion is a vast category, incorporating clothing that’s vintage, designer or from the high street. 

It’s also a vast opportunity, standing to grow...