Girlfriend Collective is a sustainable and ethically-made activewear line, and it happens to be one of Gen Z’s favorite brands. From their transparency,...

Marketers, you’ve probably heard about or worked with influencers, but do you know just how impactful—or potentially detrimental—they can be to your brand?...

It’s already beginning to look a lot like Christmas… albeit an unprecedented one. As we approach a holiday season like never before, YOY data from past...

It’s probably not news to anyone that 2020 has been a tough year, perhaps especially for Generation Z. As the world’s youngest generation—in the throes of...

Gen Z has always expected transparency and authenticity from brands, and COVID-19 has only reinforced these values. As sellers of non-essential items,...

The 2020-21 academic year is shaping up to be one for the ages for Gen Z college students. As Zers prepare to return, transfer, or start their college...

Gen Z was forging its own path even before the pandemic hit. Now, the global crisis presents a new and unexpected fork in the road: whether or not to attend...

Surprisingly, students have continued to spend despite the outbreak of COVID-19. But how and where exactly have they been spending? UNiDAYS analyzed...

Parents and educators aren’t the only ones with mixed emotions about the 2020 fall semester. Students are feeling it, too. UNiDAYS spoke to over 2,000...

Generation Z’s health-conscious approach to life is well-documented. From eating well-balanced, plant-forward diets to exercising at least a few times a...

To Gen Z, there’s no question that brands must continue working towards diversity and inclusion, not only in marketing but also in their products. Here’s...

Happy Pride Month! Wondering how your brand can celebrate Pride in a thoughtful and meaningful way? Let’s explore how some Gen Z faves are authentically...

In light of recent events, we wanted to shed some light on how brands can work to embrace inclusivity and diversity in their marketing. For Gen Z, these...