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Gen Z Insights

Your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    UNiDAYS x AdAge: Gen Z Marketing Playbook

    Gen Z is going all-in for vegan

    Gen Z’s fondness for vegan cuisine is an opportunity that restaurants, grocery chains and online food-delivery platforms alike can’t afford to miss out on.

     

    John Wheeler

    John Wheeler
    Contributor, Gen Z Insights

    Recent Posts

    Gen Z is going all-in for vegan

    Gen Z’s fondness for vegan cuisine is an opportunity that restaurants, grocery chains and online food-delivery platforms alike can’t afford to miss out on.

     

    Tomorrow can't wait: Gen Z's ready to save the Earth, right now

    Gen Zs aren't waiting for others to stop climate change. They're taking the initiative right this moment — and some of their favorite brands are following...

    How to help Gen Zers keep their New Year's resolutions to stay healthy

    Gen Zers takes their New Year’s fitness and dieting resolutions seriously — especially when presented with creative solutions to staying healthy. Here’s how...

    Why TikTok is social media's new Gen Z darling

    TikTok might well be the first Gen Z-propelled social media app to gain widespread global adoption. Here's what's making us stop and take notice of this...

    Three key differences between Gen Z and Millennial social media habits

    When you look at the specifics, you'll find remarkable differences between how Gen Z and Millennials understand and use social media.

    Talk it like you walk it: how to relate to Gen Z as a brand

    Conventional wisdom says that actions speak louder than words — particularly with Gen Z. But when you choose the wrong words, you risk obscuring the...

    Why out-of-home advertising is a hit with Gen Z

    Out-of-home advertising is once again a force to reckoned with. And much of the credit goes to a new generation of global consumers who find it “relaxing”...

    Why does Gen Z love nano-influencers? Because they're *not* famous.

    More and more Gen Zers are relying on social media nano-influencers to learn about new products and services. Here’s the 101 on this up-and-coming trend and...

    How to woo Gen Z travelers to your hotel in 2019

    Gen Z students overwhelmingly prefer staying at hotels over Airbnbs. Here are three ways in which hotel brands can gear up for increased Gen Z demand this...

    These three Gen Z brands did Black Friday a little differently

    A holiday that once focused solely on deals and discounts is becoming more interesting and meaningful than its original intent — and we largely have Gen Z...

    Experiential retail for couch potatoes? Gen Zers are onboard.

    Gen Z craves stores that function halfway between retail outlets and retail playgrounds. Here's how NYC-based furniture brand Burrow is reinventing couch...

    Gen Z wants transparency about where their clothes come from

     

    Most apparel consumers don’t know how or where their clothes are made. But with Gen Z social media users demanding more transparency from their favorite...

    Five marketing myths about Gen Z, debunked

    Every generation of consumers comes with its own set of misconceptions about what they like — and what they don’t. Here are five commonly held beliefs...

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