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Gen Z Insights

Your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    UNiDAYS x AdAge: Gen Z Marketing Playbook

    Three things Gen Z expects from luxury brands

    For Gen Zs, big-ticket items aren’t just about showing off—they’re a way to make everyday experiences memorable and express their personal values.

    Joni Sweet

    Joni Sweet
    Joni Sweet is a freelance writer who's always in search of adventure

    Recent Posts

    How Gen Zs take on back to school shopping

    Brands can earn an A+ from students at every academic level by understanding their back-to-school needs.

    Why Gen Z loves the resale shopping market

    Shopping secondhand makes a lot of sense for sustainability-minded, financially-savvy Gen Z.

    What makes Gen Z travelers different?

    Gen Zs are the most well-traveled group in history—and they’re seeing the world on their own terms.

     

    Why pop-up stores are turning up on Gen Z’s radar

    Pop-up stores transform shopping into an experience that gets Gen Zs talking (and buying). Plus, temporary spaces create a sense of urgency to visit now—or...

    Inclusivity and diversity in Gen Z marketing

    Gen Z is the most diverse generation in history. Shifting your marketing strategy to be more inclusive will engage them more than all the Instagram ads you...

    Content-infused ecommerce is a winning formula for Gen Z brands

    When it comes to drawing Gen Z to your brand, selling to them isn’t enough—you need to win them over with engaging storytelling that reflects your brand...

    Reach Gen Z with offline word of mouth marketing

    Even though Gen Zs always seem to have a phone in hand, brands need to find creative ways to connect with them offline, as well. Here’s how to get them to...

    Marketing to Gen Z, party of one

    Generalized marketing is out. Gen Z demands an individualized experience that leverages technology to predict their needs and wants—and they’re willing to...

    Three Gen Z spending habits that may surprise you

    Gen Z sets itself apart from other generations with a sensible outlook on money. Here are the three most surprising spending habits that influence when Gen...

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