Even though Gen Zs always seem to have a phone in hand, brands need to find creative ways to connect with them offline, as well. Here’s how to get them to talk (and their friends to listen!).
Generalized marketing is out. Gen Z demands an individualized experience that leverages technology to predict their needs and wants—and they’re willing to trade their personal data for it.
Gen Z sets itself apart from other generations with a sensible outlook on money. Here are the three most surprising spending habits that influence when Gen Zs break out their wallets—and when they don’t.