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    UNiGIVES: Our 48 hour fundraiser for COVID-19 relief

    Students shopped, we donated.

    Thanks to the participation of our partners and members, during our 48 hour fundraiser we are proud to announce that our global...

    Christina Germano

    Christina Germano
    Editor in Chief, Gen Z Insights

    Recent Posts

    UNiGIVES: Our 48 hour fundraiser for COVID-19 relief

    Students shopped, we donated.

    Thanks to the participation of our partners and members, during our 48 hour fundraiser we are proud to announce that our global...

    How Gen Z's favorite brands are building trust and loyalty during a pandemic

    As businesses and individuals adapted to a new lifestyle during COVID-19, consumers—especially Gen Zs—have paid attention to how companies are handling it. As...

    How an economic downturn will influence Gen Z financial habits

    In light of COVID-19, the world is changing more rapidly than anyone could have predicted. One of the most likely outcomes will be an economic downturn. How...

    6 steps for marketing to Gen Z in the midst of Covid-19

    Is your brand grappling with how to connect with Gen Z in light of how serious COVID-19 has become? If so, you’re not alone.

    Re-thinking your Gen Z marketing approach? Start here.

    Millennials and Gen Zs differ in more ways than you might expect, but some of the most important differences, especially for brands, come from how they behave...

    What's on the menu for Gen Z this holiday season?

    Whether it’s turkey, tabbouleh, turmeric, or tofu, Gen Z has room in its heart (and stomach) for all of it this holiday season—and beyond. 

    BrandZ We Love: Target

    As retail brands explore new ways to cater to Gen Z preferences, Target has become a frontrunner by simply listening to Gen Z consumer behavior.

    Gen Z is lazy and broke: fact or fiction?

    Gen Z is often written off as broke and lazy. Is it true? Marketers, read on as we debunk stereotypes of this oft-misunderstood generation.

    What’s a yeet? 10 Gen Z slang terms explained

    Generational slang is nothing new. Gen Xers have it (‘sike!’), Millennials have it (remember ‘bae’?), and now, Gen Z is communicating via their very own...

    Five Generation Z characteristics brand managers can’t ignore

    More than any previous generation, Gen Z asks brands to reflect its social, economic, and moral values. They expect companies to meet these high standards and...

    Is VSCO sneaking up on Instagram as Gen Z’s fave image app?

    For years, Instagram has reigned supreme over image-based app platforms. But, an up-and-coming photo editing app that’s a hit with Gen Zers might finally give...

    Why some Gen Zs are breaking up with social media

    Gen Z is the digital-first generation—but that might soon change. As Zs become privy to the negative effects social media has on their lives, some young people...

    Gen Zs are ‘breaking’ with Spring Break travel traditions

    As Gen Z students hit the roads, rails and skies for Spring Break, we’re taking a closer look at this generation’s unique travel habits and what their changing...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.