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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    UNiDAYS x AdAge: Gen Z Marketing Playbook

    How the Z generation celebrates Halloween

    Gen Z’s taste in Halloween celebrations is a lot like their taste in retail—epicly experiential, and fueled by social media.

    Jacqi Levy

    Jacqi Levy
    Senior Manager, US B2B Marketing at UNiDAYS

    Recent Posts

    Avoid these four mistakes when marketing to Generation Z

    If you're struggling to grab Gen Z's attention, you may be letting one of these four marketing assumptions get the best of you.
     

    Gen Z brands we love: OREO

    To Gen Zers, Oreo is not just another cookie. The brand has always taken great care to listen to its fans, helping the sweet treat embody the same values...

    Is TikTok the next big social media platform for Gen Z brands?

    Up-and-coming social media platform TikTok is all the rage with Gen Z. And their latest partnership is just one more sign that they’re on their way to...

    These are Gen Z’s favorite out-of-home ad formats

    Out-of-home advertising is surging in popularity—in part due to Gen Z’s distaste for disruptive digital ads. Brands can tap into this trend by getting...

    Ephemeral content: The long-lasting impact of short-lived marketing

    Content that has an expiration date used to be a bad thing, but that's not so anymore. Ephemeral content platforms are changing the game with messages that...

    Red Bull is bullish on Gen Z entrepreneurship

    Gen Zs want to change the world. And one of the ways they’re doing it is through social entrepreneurship. Here’s how two new Red Bull entrepreneurship...

    This is what makes a retail shopping experience stand out to Gen Z

    Gen Zs love shopping in brick and mortar stores. But what exactly makes for a stellar shopping experience in this generation’s eyes? As it turns out, it’s...

    Want to win Gen Z’s respect? Show some respect for the environment.

    When it comes to sustainability, Gen Zs are hungry for change. More than any other generation, Zs expect brands to be conscious of the mark they leave on...

    Is Gen Z killing segmentation as we know it?

    Gen Zs pride themselves on their individuality, and they have a very fluid definition of self. They don't define themselves by tidy demographic segments,...

    Three questions brands should ask before speaking out on social issues

    Conscious capitalism, or the idea that brands need to stand for something other than profits, has reached critical mass. Here are some things you should...

    When it comes to money, we should all act more like Gen Z

    Picture a woman. She is wary of credit cards, and saves up her money for big purchases. When she does make a purchase, she is focused on value; some might...

    Here’s what students are spending most of their money on (Spoiler alert: It’s food!)

    Campus dining halls ain’t what they used to be. Long gone are the days of standing in line for trays of beige, oily, unappetizing food. Colleges have really...

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