Jacqi Levy

Jacqi Levy

Senior Manager, B2B Content Strategy @ UNiDAYS

Recent Posts:

Want to win Gen Z’s respect? Show some respect for the environment.

When it comes to sustainability, Gen Zs are hungry for change. More than any other generation, Zs expect brands to be conscious of the mark they leave on the environment.  

Is Gen Z killing segmentation as we know it?

Gen Zs pride themselves on their individuality, and they have a very fluid definition of self. They don't define themselves by tidy demographic segments, and as a marketer, you shouldn't either.  

Three questions brands should ask before speaking out on social issues

Conscious capitalism, or the idea that brands need to stand for something other than profits, has reached critical mass. Here are some things you should keep in mind before embarking on a socially-conscious marketing campaign.   

When it comes to money, we should all act more like Gen Z

Picture a woman. She is wary of credit cards, and saves up her money for big purchases. When she does make a purchase, she is focused on value; some might even call her frugal. On the whole, she is skeptical of banks, and when she does bank, she strongly prefers a bank with physical locations. No, I’m not talking about your grandma. I’m talking about the young, smartphone-toting college student next door.

Here’s what students are spending most of their money on (Spoiler alert: It’s food!)

Campus dining halls ain’t what they used to be. Long gone are the days of standing in line for trays of beige, oily, unappetizing food. Colleges have really upped their food game, offering metric-tons of high-quality options.

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