It doesn't seem to matter how blue-chip your e-commerce platform may be — or how much of a household name your brand is among previous generations. Lots of...

Marketers and thought leaders have this odd fixation on proclaiming things “dead.” Every few months or so, we get a summary report that a particular...

A few centuries back — long before your great-great-grandma ever bought her first Kindle eBook (just kidding; didn’t happen) — the French philosopher...

In case you missed it, the cat is out of the in-flight container: Gen Zers love to travel locally, nationally and globally. A recent global survey of students...

Ecommerce tends to take its triumphs a little for granted these days.

There’s talk of how the “Amazon Effect” has upended the traditional “offline” customer...

Hey, kids! For today’s #marketing lesson, I’m going to teach you a new dirty word. Feel free to exclaim it at the dinner table, sing it in the shower or shout...

They might live on different continents, but mobile developers share a lingua franca most of their peers can only guess at. A young mobile developer living in...

There was a time—not so long ago—when Enron executives were collectively known by their clients as “the smartest guys in the room.” There was a more-recent...

For millions of Gen Zers studying at college, a discount can mean the difference between affording (or not affording) a new computer, nice clothing, memorable...

As Seth Godin once put it, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to...

Across the board, the surveys all say that Gen Z feels confident about its future - and believes it can “change the world” when it comes to creating a more...

Gen Zers might be less inclined to watch the Super Bowl than previous generations (this doesn’t mean they aren’t watching it by the tens of millions), but they

Before we get into Gen Z, a word about generations.