John Wheeler

John Wheeler

Contributor, Gen Z Insights

Recent Posts:

Why Gen Z is actually a (not-so) secret 90s rerun

Marketers often talk about the vast differences between Gen Zs and earlier generations. But for all their dissimilarities, it turns out many Gen Zers do have a lot in common with earlier trends and social attitudes — particularly those from the 1990s.  

The future of Gen Z marketing has chatbot written all over it

If their social media habits are any indication, Gen Zers want brands that can engage them with personalized messaging and instantaneous responses to their questions. Guess who’s able to do that? Chatbots.

Gen Z’s fingerprint was all over New York Fashion Week

New York Fashion Week holds tremendous sway over the global fashion industry. And if this year’s trend towards genderless fashion is any indication, the same can also be said for Generation Z.  

These shopping habits are key to understanding Gen Z

It’s the dawn of a new era in retail. It’s important for brands to understand what gets Gen Zs shopping — and what doesn’t.  

Why brand collabs are a driving force behind Gen Z marketing

By launching creative partnerships with other brands, you can give Gen Z consumers something they’ve never experienced before — and expose your brand to new audiences.  

How marketers can help Gen Zs prepare for tomorrow's economy

As technology evolves, so do the employment opportunities of the future. Marketers can do their part to help candidates prepare by providing ways for students to learn the next-generations skills they need -- directly from the companies they hope to work for.  

Renting furniture: quite possibly the ultimate Gen Z lifehack

What's old is new again. While rental furniture is not a new concept, the rental market is ripe for innovation right now. First-time Gen Z apartment-dwellers are leading the way.  

How to cut through noise and get Gen Zs listening? One word: music.

If you’re looking for a way to connect with Gen Z, there aren’t many better ways of doing it than through music.

Every Gen Z stat you could ever ask for, right at your fingertips

No matter your interest in Generation Z, here’s a list of crucial Z stats you won’t want to miss.  

Super Bowl advertising in the Gen Z era

Gen Z places far less value on celebrity endorsements than other generations have. It’s up to brands to tailor their ads to appeal to these younger consumers — even when it comes to the big-budget, star-studded world of Super Bowl ad spots.  

How to get Gen Z influencers buzzing about your brand

Gen Zers aren’t like yesterday’s digital audiences. Here are a few useful tips brands can use to help make Gen Z influencers more effective and authentic when engaging their peers.

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