John Wheeler

John Wheeler

Managing Editor, Gen Z Insights

Recent Posts:

These are Generation Z's most defining traits

Gen Z isn’t into being tagged and packaged as a group, but there are certain defining traits that this cohort holds in common. Here are four of this generation's biggest commonalities.  

Gen Z is going all-in for vegan

Gen Z’s fondness for vegan cuisine is an opportunity that restaurants, grocery chains and online food-delivery platforms alike can’t afford to miss out on.  

Tomorrow can't wait: Gen Z's ready to save the Earth, right now

Gen Zs aren't waiting for others to stop climate change. They're taking the initiative right this moment — and some of their favorite brands are following suit.  

How to help Gen Zers keep their New Year's resolutions to stay healthy

Gen Zers takes their New Year’s fitness and dieting resolutions seriously — especially when presented with creative solutions to staying healthy. Here’s how brands can help them stay on track.

Why TikTok is social media's new Gen Z darling

TikTok might well be the first Gen Z-propelled social media app to gain widespread global adoption. Here's what's making us stop and take notice of this short-form social video platform.  

Three key differences between Gen Z and Millennial social media habits

When you look at the specifics, you'll find remarkable differences between how Gen Z and Millennials understand and use social media.

Talk it like you walk it: how to relate to Gen Z as a brand

Conventional wisdom says that actions speak louder than words — particularly with Gen Z. But when you choose the wrong words, you risk obscuring the intent behind your actions.

Why out-of-home advertising is a hit with Gen Z

Out-of-home advertising is once again a force to reckoned with. And much of the credit goes to a new generation of global consumers who find it “relaxing” when compared with digital advertising.

Why does Gen Z love nano-influencers? Because they're *not* famous.

More and more Gen Zers are relying on social media nano-influencers to learn about new products and services. Here’s the 101 on this up-and-coming trend and why you should make these influencers a part of your social media strategy.  

How to woo Gen Z travelers to your hotel in 2019

Gen Z students overwhelmingly prefer staying at hotels over Airbnbs. Here are three ways in which hotel brands can gear up for increased Gen Z demand this coming year.

These three Gen Z brands did Black Friday a little differently

A holiday that once focused solely on deals and discounts is becoming more interesting and meaningful than its original intent — and we largely have Gen Z to thank for that. Here are three retail brands that embraced Gen Z’s unique approach to Black Friday shopping.

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