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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    How to Launch a Gen Z Strategy (Somewhere Else Besides Social Media)

    It’s no secret that Gen Zers love using social media platforms to connect with brands. Also known as zoomers, 97 percent of Generation Z reported having at...

    John Wheeler

    John Wheeler
    Contributor, Gen Z Insights

    Recent Posts

    Why Brands Are Turning to TikTok for Gen Z

    TikTok might well be the first Gen Z-propelled social media app to gain widespread global adoption. Here's what's making us stop and take notice of this...

    Why Gen Z is actually a (not-so) secret 90s rerun

    Marketers often talk about the vast differences between Gen Zs and earlier generations. But for all their dissimilarities, it turns out many Gen Zers do...

    The future of Gen Z marketing has chatbot written all over it

    If their social media habits are any indication, Gen Zers want brands that can engage them with personalized messaging and instantaneous responses to their...

    Gen Z’s fingerprint was all over New York Fashion Week

    New York Fashion Week holds tremendous sway over the global fashion industry. And if this year’s trend towards genderless fashion is any indication, the...

    These shopping habits are key to understanding Gen Z

    It’s the dawn of a new era in retail. It’s important for brands to understand what gets Gen Zs shopping — and what doesn’t.

     

    Why brand collabs are a driving force behind Gen Z marketing

    By launching creative partnerships with other brands, you can give Gen Z consumers something they’ve never experienced before — and expose your brand to new...

    How marketers can help Gen Zs prepare for tomorrow's economy

    As technology evolves, so do the employment opportunities of the future. Marketers can do their part to help candidates prepare by providing ways for...

    Renting furniture: quite possibly the ultimate Gen Z lifehack

    What's old is new again. While rental furniture is not a new concept, the rental market is ripe for innovation right now. First-time Gen Z...

    How to cut through noise and get Gen Zs listening? One word: music.

    If you’re looking for a way to connect with Gen Z, there aren’t many better ways of doing it than through music.

    Super Bowl advertising in the Gen Z era

    Gen Z places far less value on celebrity endorsements than other generations have. It’s up to brands to tailor their ads to appeal to these younger...

    How to get Gen Z influencers buzzing about your brand

    Gen Zers aren’t like yesterday’s digital audiences. Here are a few useful tips brands can use to help make Gen Z influencers more effective and authentic...

    Gen Z won't take one-size-fits-all for an answer when it comes to clothes

    Gen Z wants clothes — and clothing brands — that make them feel comfortable in their own skin.

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