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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Millennial vs. Gen Z Holiday Spending Predictions in 2020

    The global pandemic has created a dramatic change in the way consumers shop, but what does your brand need to know about the youngest generations this...

    Christina Germano

    Christina Germano
    Editor in Chief, Gen Z Insights

    Recent Posts

    This Black Friday, Gen Z values shift toward tradition and safety

    Gen Z might be a digital-first generation, but they have an old soul. One of the most surprising Gen Z characteristics is their steadfast love for...

    How your brand can evolve with Gen Z spending habits

    Gen Z is spending a lot more time (and money) online these days. As retail stores start to re-open, businesses of all types should understand Gen Z’s...

    Why Gen Z brands shouldn't overlook Halloween, even in 2020

    Will a global pandemic stop Gen Z from celebrating their fave holidays? Unlikely. One of Gen Z's key characteristics is their love for micro-moments, like...

    Unwrapping Gen Z holiday shopping statistics: 2020 edition

    We don’t need to tell you that 2020 has been different than any other year (in our lifetimes, at least). As the year goes on, and milestone after milestone...

    Mind your Ps when marketing to Gen Zs

    Many marketers still live by the four Ps of marketing: price, product place and promotion. But those who market to Gen Zs need to add another fundamental P...

    How influencers shape Gen Z values and purchasing decisions

    Marketers, you’ve probably heard about or worked with influencers, but do you know just how impactful—or potentially detrimental—they can be to your brand?...

    How to make good with Gen Z by doing good

    It’s probably not news to anyone that 2020 has been a tough year, perhaps especially for Generation Z. As the world’s youngest generation—in the throes of...

    Gen Z brands in the beauty industry need to rethink their marketing strategies

    Gen Z has always expected transparency and authenticity from brands, and COVID-19 has only reinforced these values. As sellers of non-essential items,...

    Exploring Gen Z alternatives to university and what they mean for brands

    Gen Z was forging its own path even before the pandemic hit. Now, the global crisis presents a new and unexpected fork in the road: whether or not to attend...

    How has COVID-19 eaten into Gen Z’s health-conscious habits?

    Generation Z’s health-conscious approach to life is well-documented. From eating well-balanced, plant-forward diets to exercising at least a few times a...

    How to embrace inclusivity and diversity in your Gen Z marketing

    In light of recent events, we wanted to shed some light on how brands can work to embrace inclusivity and diversity in their marketing. For Gen Z, these...

    UNiGIVES: Our 48 hour fundraiser for COVID-19 relief

    Students shopped, we donated.

    Thanks to the participation of our partners and members, during our 48 hour fundraiser we are proud to announce that our...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.