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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Exploring Gen Z’s alternatives to university and what they mean for your brand

    For a generation that was already forging its own path, COVID-19 has added an entirely new fork in the road: whether or not to attend traditional...

    Christina Germano

    Christina Germano
    Editor in Chief, Gen Z Insights

    Recent Posts

    How has COVID-19 eaten into Gen Z’s health-conscious habits?

    Generation Z’s health-conscious approach to life is well-documented. From eating well-balanced, plant-forward diets to exercising at least a few times a...

    How to embrace inclusivity and diversity in your Gen Z marketing

    In light of recent events, we wanted to shed some light on how brands can work to embrace inclusivity and diversity in their marketing. For Gen Z, these...

    UNiGIVES: Our 48 hour fundraiser for COVID-19 relief

    Students shopped, we donated.

    Thanks to the participation of our partners and members, during our 48 hour fundraiser we are proud to announce that our...

    How Gen Z's favorite brands are building trust and loyalty during a pandemic

    As businesses and individuals adapted to a new lifestyle during COVID-19, consumers—especially Gen Zs—have paid attention to how companies are handling it....

    How an economic downturn will influence Gen Z financial habits

    In light of COVID-19, the world is changing more rapidly than anyone could have predicted. One of the most likely outcomes will be an economic downturn. How...

    How to approach Gen Z marketing in the midst of a crisis

    Is your brand grappling with how to connect with Gen Z in light of how serious COVID-19 has become? If so, you’re not alone.

    It's time to re-think your Gen Z marketing strategy

    Millennials and Gen Zs differ in more ways than you might expect, but some of the most important differences, especially for brands, come from how they...

    What's on the menu for Gen Z this holiday season?

    Whether it’s turkey, tabbouleh, turmeric, or tofu, Gen Z has room in its heart (and stomach) for all of it this holiday season—and beyond. 

    BrandZ We Love: Target

    As retail brands explore new ways to cater to Gen Z preferences, Target has become a frontrunner by simply listening to Gen Z consumer behavior.

    Gen Z is lazy and broke: fact or fiction?

    Gen Z is often written off as broke and lazy. Is it true? Marketers, read on as we debunk stereotypes of this oft-misunderstood generation.

    What’s a yeet? 10 Gen Z slang terms explained

    Generational slang is nothing new. Gen Xers have it (‘sike!’), Millennials have it (remember ‘bae’?), and now, Gen Z is communicating via their very own...

    Five Generation Z characteristics brand managers can’t ignore

    More than any previous generation, Gen Z asks brands to reflect its social, economic, and moral values. They expect companies to meet these high standards...

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