Christina Germano

Christina Germano

Contributor, Gen Z Insights

Recent Posts:

Is VSCO sneaking up on Instagram as Gen Z’s fave image app?

For years, Instagram has reigned supreme over image-based app platforms. But, an up-and-coming photo editing app that’s a hit with Gen Zers might finally give Instagram a run for its money.  

Why some Gen Zs are breaking up with social media

Gen Z is the digital-first generation—but that might soon change. As Zs become privy to the negative effects social media has on their lives, some young people have gradually started to step away. We’re taking a look at why some Gen Zs are ‘breaking up’ with social media and how brands can adapt accordingly.  

Gen Zs are ‘breaking’ with Spring Break travel traditions

As Gen Z students hit the roads, rails and skies for Spring Break, we’re taking a closer look at this generation’s unique travel habits and what their changing preferences mean for the hospitality industry.  

Why your next brand collab should be with Gen Z

Gen Z holds $143 billion in spending power—but if you follow us, you already know that. What you might not know is exactly how Gen Z wants to make its mark on retail and how you can adapt accordingly. For starters: the brand collab with the greatest potential to grab Gen Zs’ attention might just be a collab with Gen Zs themselves.  

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