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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    BrandZ we love: Bath and Body Works

    Maybe it’s nostalgic self-care, but Bath and Body Works is popping up all over Gen Z social channels. Take a look at IG, and you’ll find tons of love for...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.