Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

Subscribe to GZI

 

    Download the report: Gen Z spending habits before and during COVID-19

    How your fashion brand can connect with Gen Z through last mile innovation

    If you’ve eagerly tracked a package that’s ‘out for delivery’ you’ve virtually walked the last mile. The journey that takes goods from a distribution hub to...

    Bridging Gen Z’s sustainability say-do gap

    In 2021, Zalando compared the attitudes and behaviours of Gen Zs and Millennials across 12 sustainability dimensions. It found that “60% of survey respondents...

    Gen Z’s sustainable shopping demands and how to meet them

    The pressure is real. Governments, stakeholders and consumers are demanding retailers go green and begin to prioritise people, society and the environment over...

    Surprising facts about Gen Z's back-to-campus spending habits

    £22bn ($26.88bn USD). That’s the spending power of the Gen Z student population in the US. For the UK student population, it's £4.17bn ($5bn USD).

    But what...

    What first year students spend their money on

    First-year students are spending more money than their senior-year counterparts ahead of the new academic year. That’s according to recent UNiDAYS research...

    How Gen Z feels about returning to campus (and why)

    Gen Z students have plenty to look forward to ahead of the new academic year, like meeting fresh faces, expanding their knowledge and, of course, partying...

    Back to School: Gen Z Attitudes to Life and Study in 2022

    Following the pandemic disruption that has affected us all over the last 20+ months, there is hope that next year will better resemble ‘normality’ - not least...

    How fashion brands can capture Gen Z in just eight seconds

    Fashion brands only have 8 seconds to engage Gen Z. A new report explains exactly how to get their attention and money, using their shopping habits and values.

    How to get Gen Z to love your brand

    UNiDAYS have shown how brands can change their menu, deals and ingredients to appeal to Gen Z to get them through the doors and spend their money.

    Why brands should double down on back-to-school marketing

    This academic year will also be like none other. But for brands (and students), that’s a good thing.

    Tech trends in student shopping

    A new report by UNiDAYS reveals how students buy their tech - including researching online, the amount they spend and the main drivers behind their purchases.

    Here are the Top 3 Food Trends Among Gen Z Right Now

    During the past 18 months, Gen Z has been on a trip to Flavortown – in their own kitchens. As they re-enter the physical world, they're looking forward to...

    Advertising to Gen Z: How Marketers Can Avoid Being Disruptive

    There's a widening gap between how marketers and younger audiences perceive advertising, and it could cost brands a fortune—unless they’re able to find new...

      Learn more about the UNiDAYS self service platform

      Get Gen Z Insights straight to your inbox

      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.