Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Amping your subscription appeal for Gen Z gamers

    Hold onto your controllers, because the global gaming subscription market, worth $17.16B in 2021, is projected to hit $55.94B by 2031, growing at an Compound...

    Boost game discovery among Gen Z

    Whether they're flossing their way through Fortnite or designing their own tropical island in Animal Crossing, Gen Z can't seem to get enough of their virtual...

    Perfecting Gen Z's total travel experience

    Travel brands, tune your ears to this. Gen Z is a powerhouse demographic that will play a major role in driving your growth. And now is the time to capture...

    How to reach Gen Z travellers in 2023

    When it comes to travel, Gen Zs crave high-end trips that feed their curiosity and love of adventure. All while being great value for money. But how can your...

    This is the pre-loved messaging Gen Z wants to hear

    Pre-loved fashion is a vast category, incorporating clothing that’s vintage, designer or from the high street. 

    It’s also a vast opportunity, standing to grow...

    What is Gen Z's dream pre-loved shopping experience?

    What do Patagonia, Levi's, REI and Lucy & Yak all have in common? 

    Yeah, they sell bangin’ clothes. But they also have clever buy-back schemes, which are...

    How your fashion brand can connect with Gen Z through last mile innovation

    If you’ve eagerly tracked a package that’s ‘out for delivery’ you’ve virtually walked the last mile. The journey that takes goods from a distribution hub to...

    Bridging Gen Z’s sustainability say-do gap

    In 2021, Zalando compared the attitudes and behaviours of Gen Zs and Millennials across 12 sustainability dimensions. It found that “60% of survey respondents...

    Gen Z’s sustainable shopping demands and how to meet them

    The pressure is real. Governments, stakeholders and consumers are demanding retailers go green and begin to prioritise people, society and the environment over...

    Surprising facts about Gen Z's back-to-campus spending habits

    £22bn ($26.88bn USD). That’s the spending power of the Gen Z student population in the US. For the UK student population, it's £4.17bn ($5bn USD).

    But what...

    What first year students spend their money on

    First-year students are spending more money than their senior-year counterparts ahead of the new academic year. That’s according to recent UNiDAYS research...

    How Gen Z feels about returning to campus (and why)

    Gen Z students have plenty to look forward to ahead of the new academic year, like meeting fresh faces, expanding their knowledge and, of course, partying...

    Back to School: Gen Z Attitudes to Life and Study in 2022

    Following the pandemic disruption that has affected us all over the last 20+ months, there is hope that next year will better resemble ‘normality’ - not least...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.