Despite older generations often dubbing Gen Z as lazy, that stereotype couldn’t be furtherfrom the truth. In a constant effort to supplement their income,...

Across the next 6 months, students are set for a projected total monthly spend of £1BN onfood and drink. They’re high-frequency purchasers, which presents a...

Gen Z represents a wealth of untapped potential, yet so many brands still don’t understandwhat makes students tick. To truly win with this generation, you need...

As Gen Z prepare to head back to university, there’s a huge opportunity for brands to seize.Students will be stocking up on everything they need to hit the...

Gen Z boasts a well-earned reputation for being a notoriously tricky demographic to get onyour side. So, how do you make students fall in love with your brand?...

It’s no secret that Gen Z are a little bit… unique. However, despite all of their challenges,students are resilient and focus on self-improvement, whether...

Gen Z is the first generation to have grown up with tech as an integral part of their lives, soit’s no surprise that their purchasing behaviours are slightly...

Gen Z aren’t the easiest bunch to decipher: their purchasing habits tend to be a little bitdifferent than previous generations and, when it comes to travel,...

If there’s one thing to know about Gen Z, it’s that they’re always going to be there for self-care. Beauty is a top priority for students, but it’s not just...

Gen Z are avid streamers, with 64% of students telling UNiDAYS that they use between 3 to 6 different streaming services every month. Plus, YouTube, the...

Fashion is a top priority for Gen Z who, despite rising costs, are set to spend a whopping £700 million in the coming months. That’s 25% more than any other...

Gen Z; difficult to pin down, right? Most marketing calendars will emphasise those big consumer scenarios, but for students, it’s not so easy—their key moments...