Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    How are Gen Z shaping the future of technology?

    In an era where technology is embedded in every aspect of our lives, Gen Z stand out for their fluency in all things digital. Where previous generations may...

    Food Glorious Food: How are hungry students shopping?

    It’s safe to say the rise in the cost of living has bitten a sizeable chunk out of students’ food and drink budget. Student food bills have increased by £591...

    Leverage Gen Z's love for luxury fashion

    Luxury fashion continues to be one of the fastest growing markets for Gen Z spending power in 2023. Whether it’s flexing on their mates with the latest...

    Connect with student shoppers this holiday season

    The scent of pumpkin spice is lingering in the air. The sound of Mariah Carey is growing louder in the distance. The countdown is officially on.Black Friday,...

    3 brands ruling Gen Z streaming

    Streaming is Gen Z's lifeline, with 99% of students tuning in monthly. But these loyal streamers aren't easily swayed, making the battle for their subscription...

    Win Gen Z streamers: the personalisation play

    99% of Gen Z tune into a music or TV streaming service monthly, and their loyalty is off the charts for the platforms they're vibing with.To flip Gen Z’s...

    Turn first-year students into lifetime fans

    Gen Z first-years are storming the back-to-campus retail scene with shopping carts at the ready. Be it homeware, tech, or beauty, they’re gearing up to out-buy...

    The Back to Campus countdown is on

    Wake up and smell the espresso, retailers. 

    Our research drops a truth bomb - 40% of UK and US students are already scoping out their essential buys, double...

    Amping your subscription appeal for Gen Z gamers

    Hold onto your controllers, because the global gaming subscription market, worth $17.16B in 2021, is projected to hit $55.94B by 2031, growing at an Compound...

    Boost game discovery among Gen Z

    Whether they're flossing their way through Fortnite or designing their own tropical island in Animal Crossing, Gen Z can't seem to get enough of their virtual...

    Perfecting Gen Z's total travel experience

    Travel brands, tune your ears to this. Gen Z is a powerhouse demographic that will play a major role in driving your growth. And now is the time to capture...

    How to reach Gen Z travellers in 2023

    When it comes to travel, Gen Zs crave high-end trips that feed their curiosity and love of adventure. All while being great value for money. But how can your...

    This is the pre-loved messaging Gen Z wants to hear

    Pre-loved fashion is a vast category, incorporating clothing that’s vintage, designer or from the high street. 

    It’s also a vast opportunity, standing to grow...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.