As we turn the page on the dumpster fire that was 2020, we recap what one of the biggest characteristics of the year was for Gen Z.

Gen Z, also known as iGen, has never known life without digital technology. They also now account for 40 percent of consumers. If you have been ignoring...

Gen Z isn’t into being tagged and packaged as a group, but there are certain defining traits that this cohort holds in common. Here are four of this...

This holiday season, buy-online-pick-up-in-store (BOPIS) and meeting Zs where they are will be even more important as people try to social distance while...

Gen Zs pride themselves on their individuality, and they have a very fluid definition of self. They don't define themselves by tidy demographic segments,...

Maybe it’s nostalgic self-care, but Bath and Body Works is popping up all over Gen Z social channels. Take a look at IG, and you’ll find tons of love for...

Black Friday and Cyber Monday are upon us. Here’s how a few of Gen Z’s favorite brands are approaching the holiday deal season.

When you think of Gen Z vs Millennials, what do you think? Which group do you think is the most frugal? Which is more mindful about where they spend their...

The global pandemic has created a dramatic change in the way consumers shop, but what does your brand need to know about the youngest generations this...

Over the past several months, UNiDAYS has conducted ongoing surveys among Gen Z students to get their insights and track any changes on topics ranging from...

With Cyber Weekend just around the corner, the Gen Z Insights team pooled our predictions for how Gen Z brands will fare in this unusual year. Will Gen Z...

In a valiant effort to make something good of 2020, statistics show that Gen Z are turning to “micro holidays”—smaller, less mainstream events that lend...