Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    The ultimate guide to reaching Gen Z this holiday season

    Get ready for holiday season spending

    Just when you thought students would be keeping their heads down following a long summer and the return to campus,...

    Rise and grind: side hustles are huge for Gen Z

    Despite older generations often dubbing Gen Z as lazy, that stereotype couldn’t be furtherfrom the truth. In a constant effort to supplement their income,...

    How to become Gen Z’s favourite flavour: Food and Drink Report 2024

    Across the next 6 months, students are set for a projected total monthly spend of £1BN onfood and drink. They’re high-frequency purchasers, which presents a...

    Why Gen Z needs your support this Winter

    Gen Z represents a wealth of untapped potential, yet so many brands still don’t understandwhat makes students tick. To truly win with this generation, you need...

    Get set for the back-to-campus rush

    As Gen Z prepare to head back to university, there’s a huge opportunity for brands to seize.Students will be stocking up on everything they need to hit the...

    The highs and lows of Q3 for Gen Z

    Gen Z boasts a well-earned reputation for being a notoriously tricky demographic to get onyour side. So, how do you make students fall in love with your brand?...

    Good for the mind and body: wellbeing, earning and learning with Gen Z

    It’s no secret that Gen Z are a little bit… unique. However, despite all of their challenges,students are resilient and focus on self-improvement, whether...

    Gen Z is interacting with tech like no other generation

    Gen Z is the first generation to have grown up with tech as an integral part of their lives, soit’s no surprise that their purchasing behaviours are slightly...

    Grab your roadmap to capture Gen Z in Q3

    Gen Z aren’t the easiest bunch to decipher: their purchasing habits tend to be a little bitdifferent than previous generations and, when it comes to travel,...

    Secure your spot in the Gen Z beauty routine

    If there’s one thing to know about Gen Z, it’s that they’re always going to be there for self-care. Beauty is a top priority for students, but it’s not just...

    Gen Z: hustlers, dreamers and serious streamers

    Gen Z are avid streamers, with 64% of students telling UNiDAYS that they use between 3 to 6 different streaming services every month. Plus, YouTube, the...

    How to become a fashion fave with Gen Z in Q2

    Fashion is a top priority for Gen Z who, despite rising costs, are set to spend a whopping £700 million in the coming months. That’s 25% more than any other...

    Mark your calendar for Gen Z success in Q2

    Gen Z; difficult to pin down, right? Most marketing calendars will emphasise those big consumer scenarios, but for students, it’s not so easy—their key moments...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.