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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    How fashion brands can capture Gen Z in just eight seconds

    Fashion brands only have 8 seconds to engage Gen Z. A new report explains exactly how to get their attention and money, using their shopping habits and...

    How to get Gen Z to love your brand

    UNiDAYS have shown how brands can change their menu, deals and ingredients to appeal to Gen Z to get them through the doors and spend their money.

    Why brands should double down on back-to-school marketing

    This academic year will also be like none other. But for brands (and students), that’s a good thing.

    Tech trends in student shopping

    A new report by UNiDAYS reveals how students buy their tech - including researching online, the amount they spend and the main drivers behind their...

    Here are the Top 3 Food Trends Among Gen Z Right Now

    During the past 18 months, Gen Z has been on a trip to Flavortown – in their own kitchens. As they re-enter the physical world, they're looking forward to...

    Advertising to Gen Z: How Marketers Can Avoid Being Disruptive

    There's a widening gap between how marketers and younger audiences perceive advertising, and it could cost brands a fortune—unless they’re able to find new...

    Gen Z’s Favorite Restaurants are Satisfying Their Appetites in Near-real Time

    It’s no secret that members of Generation Z have short attention spans. Clocking in at just eight seconds, this impatience spills into practically every...

    Gen Z Summer 2021 Predictions

    For Gen Z, it’s sun’s out, mask’s off. Kind of. In mid-May, the CDC announced that fully vaccinated Americans could resume pre-pandemic activities. As such,...

    How to Launch a Gen Z Strategy (Somewhere Else Besides Social Media)

    It’s no secret that Gen Zers love using social media platforms to connect with brands. Also known as zoomers, 97 percent of Generation Z reported having at...

    5 Gen Z Traits in Tech Your Marketing Team Won’t Want to Miss

    “Gen Z have an annual estimated global spend power of $200bn, and an indirect parental spend power of $3 trillion. By the end of 2020, Gen Z were forecast...

    Why Your Brand Must Avoid Greenwashing With Gen Z

    Sustainability and being a conscious consumer are key concerns for Gen Z. If you want them to know your brand is on the same page, conduct a greenwashing...

    Why investing is a new trend among Gen Z

    Gen Z could use their stimulus checks on cool gear but they’re not. Instead, many plan on saving or investing the funds. Here's everything to know about...

    Your Gen Z Statistics: Digital Habits Edition

    What’s the best way to market to a generation that’s constantly connected and interested in social change? Many businesses, brands, and corporations aren’t...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.