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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    UNiGIVES: Our 48 hour fundraiser for COVID-19 relief

    Students shopped, we donated.

    Thanks to the participation of our partners and members, during our 48 hour fundraiser we are proud to announce that our...

    How Gen Z brands are building trust in the midst of a pandemic

    While businesses and individuals adapted to a new lifestyle during COVID-19, consumers have paid attention to how companies are handling it. As the youngest...

    How an economic downturn will influence Gen Z financial habits

    In light of COVID-19, the world is changing more rapidly than anyone could have predicted. One of the most likely outcomes will be an economic downturn. How...

    The art of adapting: a lesson from Gen Z’s favorite restaurants

    It’s a weird time. Restaurants are selling off their toilet paper and flour and pivoting to takeout. In what’s probably their biggest market shift ever,...

    Gen Z COVID-19 Insight Polls

    Recent events have been challenging for so many, Gen Z included, with changes to exams, where they are living, their future studies and career prospects, as...

    BrandZ we love: COVID-19 edition

    Even before the days of global pandemics, Gen Z expected brands to act responsibly and do good. Now, as the world grapples with COVID-19, many brands are...

    How to approach Gen Z marketing in the midst of a crisis

    Is your brand grappling with how to connect with Gen Z in light of how serious COVID-19 has become? If so, you’re not alone.

    Here are a few of the ways Gen Z is coping with COVID-19

    Gen Z, along with the rest of the world, is in the throes of a global pandemic. We’re taking a look at a few of the ways they’re dealing with it. 

    BrandZ we love: Nando's

    Whether it’s the heat their PERi-PERi peppers bring or their joyful brand, Gen Z is flocking to fast-casual chain Nando’s in droves.

    The power of sonic branding: when consumers listen rather than look

    Gen Z knows what your brand looks like, but do they know how it sounds? As audio-based marketing grows, now’s the perfect time to create a sonic brand.

    BrandZ we love: Credit Karma

    Gen Z is growing up fast, and for many of these young adults, that means getting a credit card. However, the UNiDAYS Gen Z Insights Report, Zs and Money:...

    It's time to re-think your Gen Z marketing strategy

    Millennials and Gen Z’s differ in a surprising number of ways, but some of the most important differences for brands come from how they behave as buyers.

    How brands can use emojis to speak louder than words

    When you’ve got eight seconds to catch the eye of Gen Z, forget everything you were ever told about “using your words”. Instead, use your emojis.

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