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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Why investing is a new trend among Gen Z

    Gen Z could use their stimulus checks on cool gear but they’re not. Instead, they plan on saving or investing the funds. Here's everything to know about...

    Your Gen Z Statistics: Digital Habits Edition

    What’s the best way to market to a generation that’s constantly connected and interested in social change? Many businesses, brands, and corporations aren’t...

    Key ways to be transparent with Gen Z

    Since the pandemic, Gen Z has added more than 40 minutes for online shopping to their daily schedule. Transparency is the key to keeping their interest.

    3 buzzworthy collabs that got Gen Z’s attention

    Unexpected brand partnerships with popular figures among Gen Z are on the rise. Take a look at three winning examples that caught their eye and brought...

    3 Quick Wins for Marketing to Gen Z in 2021

    Gen Z is a powerful consumer group and their buying power is only growing as they get older. If you don’t yet have a strategy for marketing to Gen Z, 2021...

    Spring Break 2021 predictions for Gen Z

    Like everything else this past year for Gen Z, spring break is going to look a lot different in 2021. Here are our top predictions for how Gen Z will try to...

    3 Tips For Engaging Gen Z in 2021

    2020 is a year for the record books, and with the holidays behind us, it’s time to look forward and create new strategies for engaging Gen Z in 2021. 

    Gen Z are getting creative this Valentine's Day

    As expected, Valentine’s Day will look a lot different for Gen Z this year. Brands will have to get creative and think of ways to celebrate the day for Zers...

    What to know about Gen Z in 2021

    How the 2020-21 academic year started is not how it’s going. What brands should know about where Gen Z’s head is at.

    How to launch a Gen Z strategy (somewhere else besides social media)

    Gen Zers depend on social media to connect with brands. That’s just a fact of life. The majority of North American tweens, high schoolers and collegiates (...

    7 ways to be relevant to Gen Z on social media

    Digitally native Gen Z spends a lot of time online staying connected through social media. Is your brand staying relevant on the platforms they use most?

    Wrapping up 2020 for Gen Z

    As we turn the page on the dumpster fire that was 2020, we recap what one of the biggest characteristics of the year was for Gen Z.

    iGen: How the Youngest Adults Are Shaped by Technology

    Gen Z, also known as iGen, has never known life without digital technology. They also now account for 40 percent of consumers. If you have been ignoring...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.