Gen Z holds $143 billion in spending power—but if you follow us, you already know that. What you might not know is exactly how Gen Z wants to make its mark on retail and how you can adapt accordingly. For starters: the brand collab with the greatest potential to grab Gen Zs’ attention might just be a collab with Gen Zs themselves.  

Conscious capitalism, or the idea that brands need to stand for something other than profits, has reached critical mass. Here are some things you should keep in mind before embarking on a socially-conscious marketing campaign.   

A recent study shows that a majority of Gen Zs feel empowered to shape the future. Here are two examples of how the women of this generation are making their voices heard.  

Marketers often talk about the vast differences between Gen Zs and earlier generations. But for all their dissimilarities, it turns out many Gen Zers do have a lot in common with earlier trends and social attitudes — particularly those from the 1990s.  

If their social media habits are any indication, Gen Zers want brands that can engage them with personalized messaging and instantaneous responses to their questions. Guess who’s able to do that? Chatbots.

New York Fashion Week holds tremendous sway over the global fashion industry. And if this year’s trend towards genderless fashion is any indication, the same can also be said for Generation Z.  

It’s the dawn of a new era in retail. It’s important for brands to understand what gets Gen Zs shopping — and what doesn’t.  

By launching creative partnerships with other brands, you can give Gen Z consumers something they’ve never experienced before — and expose your brand to new audiences.  

As technology evolves, so do the employment opportunities of the future. Marketers can do their part to help candidates prepare by providing ways for students to learn the next-generations skills they need -- directly from the companies they hope to work for.  

Gen Zs are practical. But as the only generation that values love more than money, they remind us that happily ever after isn’t about the commas in your bank account. It’s about that feeling of butterflies in your stomach.

What's old is new again. While rental furniture is not a new concept, the rental market is ripe for innovation right now. First-time Gen Z apartment-dwellers are leading the way.