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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    How has COVID-19 eaten into Gen Z’s health-conscious habits?

    Generation Z’s health-conscious approach to life is well-documented. From eating well-balanced, plant-forward diets to exercising at least a few times a...

    Gen Z loves inclusive fashion. Meet some of the brands doing it right

    To Gen Z, there’s no question that brands must continue working towards diversity and inclusion, not only in marketing but also in their products. Here’s...

    Brands: Be proud to part of Pride

    Happy Pride Month! Wondering how your brand can celebrate Pride in a thoughtful and meaningful way? Let’s explore how some Gen Z faves are authentically...

    How to embrace inclusivity and diversity in your Gen Z marketing

    In light of recent events, we wanted to shed some light on how brands can work to embrace inclusivity and diversity in their marketing. For Gen Z, these...

    UNiGIVES: Our 48 hour fundraiser for COVID-19 relief

    Students shopped, we donated.

    Thanks to the participation of our partners and members, during our 48 hour fundraiser we are proud to announce that our...

    How Gen Z brands are building trust in the midst of a pandemic

    While businesses and individuals adapted to a new lifestyle during COVID-19, consumers have paid attention to how companies are handling it. As the youngest...

    How an economic downturn will influence Gen Z financial habits

    In light of COVID-19, the world is changing more rapidly than anyone could have predicted. One of the most likely outcomes will be an economic downturn. How...

    The art of adapting: a lesson from Gen Z’s favorite restaurants

    It’s a weird time. Restaurants are selling off their toilet paper and flour and pivoting to takeout. In what’s probably their biggest market shift ever,...

    Gen Z COVID-19 Insight Polls

    Recent events have been challenging for so many, Gen Z included, with changes to exams, where they are living, their future studies and career prospects, as...

    BrandZ we love: COVID-19 edition

    Even before the days of global pandemics, Gen Z expected brands to act responsibly and do good. Now, as the world grapples with COVID-19, many brands are...

    How to approach Gen Z marketing in the midst of a crisis

    Is your brand grappling with how to connect with Gen Z in light of how serious COVID-19 has become? If so, you’re not alone.

    Here are a few of the ways Gen Z is coping with COVID-19

    Gen Z, along with the rest of the world, is in the throes of a global pandemic. We’re taking a look at a few of the ways they’re dealing with it. 

    BrandZ we love: Nando's

    Whether it’s the heat their PERi-PERi peppers bring or their joyful brand, Gen Z is flocking to fast-casual chain Nando’s in droves.

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