Wake up and smell the espresso, retailers. 

Our research drops a truth bomb - 40% of UK and US students are already scoping out their essential buys, double...

Hold onto your controllers, because the global gaming subscription market, worth $17.16B in 2021, is projected to hit $55.94B by 2031, growing at an Compound...

Whether they're flossing their way through Fortnite or designing their own tropical island in Animal Crossing, Gen Z can't seem to get enough of their virtual...

Travel brands, tune your ears to this. Gen Z is a powerhouse demographic that will play a major role in driving your growth. And now is the time to capture...

When it comes to travel, Gen Zs crave high-end trips that feed their curiosity and love of adventure. All while being great value for money. But how can your...

Pre-loved fashion is a vast category, incorporating clothing that’s vintage, designer or from the high street. 

It’s also a vast opportunity, standing to grow...

What do Patagonia, Levi's, REI and Lucy & Yak all have in common? 

Yeah, they sell bangin’ clothes. But they also have clever buy-back schemes, which are...

If you’ve eagerly tracked a package that’s ‘out for delivery’ you’ve virtually walked the last mile. The journey that takes goods from a distribution hub to...

In 2021, Zalando compared the attitudes and behaviours of Gen Zs and Millennials across 12 sustainability dimensions. It found that “60% of survey respondents...

The pressure is real. Governments, stakeholders and consumers are demanding retailers go green and begin to prioritise people, society and the environment over...

£22bn ($26.88bn USD). That’s the spending power of the Gen Z student population in the US. For the UK student population, it's £4.17bn ($5bn USD).

But what...

First-year students are spending more money than their senior-year counterparts ahead of the new academic year. That’s according to recent UNiDAYS research...