Every Gen Z stat you could ever ask for, right at your fingertips

No matter your interest in Generation Z, here’s a list of crucial Z stats you won’t want to miss.  

Super Bowl advertising in the Gen Z era

Gen Z places far less value on celebrity endorsements than other generations have. It’s up to brands to tailor their ads to appeal to these younger consumers — even when it comes to the big-budget, star-studded world of Super Bowl ad spots.  

How to get Gen Z influencers buzzing about your brand

Gen Zers aren’t like yesterday’s digital audiences. Here are a few useful tips brands can use to help make Gen Z influencers more effective and authentic when engaging their peers.

Gen Z won't take one-size-fits-all for an answer when it comes to clothes

Gen Z wants clothes — and clothing brands — that make them feel comfortable in their own skin.

A sneak peek inside one Gen Zer's makeup bag

The beauty industry has been growing like crazy, fueled by a crop of independent brands that Gen Zs adore. To understand how Gen Z discovers new brands and what they look for in cosmetics and skincare products, we asked a Gen Z what's in her makeup bag. Here's what she said.  

These are Generation Z's most defining traits

Gen Z isn’t into being tagged and packaged as a group, but there are certain defining traits that this cohort holds in common. Here are four of this generation's biggest commonalities.  

Gen Z is going all-in for vegan

Gen Z’s fondness for vegan cuisine is an opportunity that restaurants, grocery chains and online food-delivery platforms alike can’t afford to miss out on.  

Tomorrow can't wait: Gen Z's ready to save the Earth, right now

Gen Zs aren't waiting for others to stop climate change. They're taking the initiative right this moment — and some of their favorite brands are following suit.  

Gen Z and the standout moments of 2018: Here’s what they said

2018 was a big year for Gen Zs. We asked them to recap the personal and political moments that mattered, in their words. Their response is illustrative of the trends that define this generation.  

How to help Gen Zers keep their New Year's resolutions to stay healthy

Gen Zers takes their New Year’s fitness and dieting resolutions seriously — especially when presented with creative solutions to staying healthy. Here’s how brands can help them stay on track.

Why TikTok is social media's new Gen Z darling

TikTok might well be the first Gen Z-propelled social media app to gain widespread global adoption. Here's what's making us stop and take notice of this short-form social video platform.  

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