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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    How to approach Gen Z marketing in the midst of a crisis

    Is your brand grappling with how to connect with Gen Z in light of how serious COVID-19 has become? If so, you’re not alone.

    Here are a few of the ways Gen Z is coping with COVID-19

    Gen Z, along with the rest of the world, is in the throes of a global pandemic. We’re taking a look at a few of the ways they’re dealing with it. 

    BrandZ we love: Nando's

    Whether it’s the heat their PERi-PERi peppers bring or their joyful brand, Gen Z is flocking to fast-casual chain Nando’s in droves.

    The power of sonic branding: when consumers listen rather than look

    Gen Z knows what your brand looks like, but do they know how it sounds? As audio-based marketing grows, now’s the perfect time to create a sonic brand.

    BrandZ we love: Credit Karma

    Gen Z is growing up fast, and for many of these young adults, that means getting a credit card. However, the UNiDAYS Gen Z Insights Report, Zs and Money:...

    It's time to re-think your Gen Z marketing strategy

    Millennials and Gen Z’s differ in a surprising number of ways, but some of the most important differences for brands come from how they behave as buyers.

    How brands can use emojis to speak louder than words

    When you’ve got eight seconds to catch the eye of Gen Z, forget everything you were ever told about “using your words”. Instead, use your emojis.

    Marketing to Gen Z in 2020: What brands should know and expect

    Gen Z is growing up. In 2020, brands can count on values-driven messages and some tried-and-true delivery mechanisms to reach this powerful and large group...

    Gen Z in 2019: What they ate and where they shopped

    Before this decade wraps and we move onto the next, we asked Gen Z to tell us about where they ate and how they shopped in 2019. Here’s what they said.

    What's on the menu for Gen Z this holiday season?

    Whether it’s turkey, tabbouleh, turmeric, or tofu, Gen Z has room in its heart (and stomach) for all of it this holiday season—and beyond. 

    BrandZ We Love: Birchbox

    This holiday season, Birchbox brings the fun and novelty of their subscription boxes to 500 Walgreens for a shop-in-shop experience—just in time for Gen Z...

    Restaurants: Get to know these Gen Z trends before the holidays

    Gen Z gets into the spirit of the season by celebrating with their squads. Restaurants can tap into this trend by offering creative holiday menus and...

    Boost sales with Gen Z this holiday (and beyond) with BOPIS

    Brick-and-mortars have cause for celebration—that is, if you’ve got a solid BOPIS scheme (aka Buy Online Pick-up In Store).

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