Conventional wisdom says that actions speak louder than words — particularly with Gen Z. But when you choose the wrong words, you risk obscuring the intent behind your actions.

Out-of-home advertising is once again a force to reckoned with. And much of the credit goes to a new generation of global consumers who find it “relaxing” when compared with digital advertising.

More and more Gen Zers are relying on social media nano-influencers to learn about new products and services. Here’s the 101 on this up-and-coming trend and why you should make these influencers a part of your social media strategy.  

Gen Z students overwhelmingly prefer staying at hotels over Airbnbs. Here are three ways in which hotel brands can gear up for increased Gen Z demand this coming year.

A holiday that once focused solely on deals and discounts is becoming more interesting and meaningful than its original intent — and we largely have Gen Z to thank for that. Here are three retail brands that embraced Gen Z’s unique approach to Black Friday shopping.

Gen Z craves stores that function halfway between retail outlets and retail playgrounds. Here’s how one NYC-based store is reinventing couch buying as a form of experiential retail.

  Most apparel consumers don’t know how or where their clothes are made. But with Gen Z social media users demanding more transparency from their favorite apparel brands, we may be witnessing a sea-change in the way that fashion retailers operate.

A recent UNiDAYS survey revealed that Gen Z students are worried about the future. Brands that give back are getting ahead by building meaningful and lasting connections with Generation Z.

Every generation of consumers comes with its own set of misconceptions about what they like — and what they don’t. Here are five commonly held beliefs about Gen Z that marketers ought to reconsider.

Most of us can attest to denim’s resilience; how a pair of blue jeans purchased ten years ago could still be worn today without any sign of wear or tear. In fact, the oldest-known pair of Levi Strauss jeans is about to celebrate its 140th anniversary — and if it wasn’t safely behind museum glass, it would still be wearable. But few of us could have predicted recycled denim would have enough staying-power to provide insulation for public housing. Regardless, that’s exactly what a new corporate social responsibility initiative known as Blue Jeans Go Green is setting out to accomplish: By recycling hundreds of thousands of pairs of worn-out jeans, Blue Jeans Go Green hopes to provide warm interiors for those in need of homes.

Turkey, stuffing, mashed potatoes and gravy. Pumpkin (and/or pecan) pie-induced food comas. And while we're on the subject of favorite Gen Z holiday foods, why not also include pozole, karanjis, latkes and Lebanese tabbouleh? Generation Z — the most diverse generation in American history — will have room in its heart (and stomach) for any and all of these offerings.