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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    UNiDAYS x AdAge: Gen Z Marketing Playbook

    BrandZ we love: Credit Karma

    Gen Z is growing up fast, and for many of these young adults, that means getting a credit card. However, the UNiDAYS Gen Z Insights Report, Zs and Money:...

    It's time to re-think your Gen Z marketing strategy

    Millennials and Gen Z’s differ in a surprising number of ways, but some of the most important differences for brands come from how they behave as buyers.

    How brands can use emojis to speak louder than words

    When you’ve got eight seconds to catch the eye of Gen Z, forget everything you were ever told about “using your words”. Instead, use your emojis.

    Marketing to Gen Z in 2020: What brands should know and expect

    Gen Z is growing up. In 2020, brands can count on values-driven messages and some tried-and-true delivery mechanisms to reach this powerful and large group...

    Gen Z in 2019: What they ate and where they shopped

    Before this decade wraps and we move onto the next, we asked Gen Z to tell us about where they ate and how they shopped in 2019. Here’s what they said.

    What's on the menu for Gen Z this holiday season?

    Whether it’s turkey, tabbouleh, turmeric, or tofu, Gen Z has room in its heart (and stomach) for all of it this holiday season—and beyond. 

    BrandZ We Love: Birchbox

    This holiday season, Birchbox brings the fun and novelty of their subscription boxes to 500 Walgreens for a shop-in-shop experience—just in time for Gen Z...

    Restaurants: Get to know these Gen Z trends before the holidays

    Gen Z gets into the spirit of the season by celebrating with their squads. Restaurants can tap into this trend by offering creative holiday menus and...

    Boost sales with Gen Z this holiday (and beyond) with BOPIS

    Brick-and-mortars have cause for celebration—that is, if you’ve got a solid BOPIS scheme (aka Buy Online Pick-up In Store).

    BrandZ We Love: Target

    As retail brands explore new ways to cater to Gen Z preferences, Target has become a frontrunner by simply listening to Gen Z consumer behavior.

    Gen Z is lazy and broke: fact or fiction?

    Gen Z is often written off as broke and lazy. Is it true? Marketers, read on as we debunk stereotypes of this oft-misunderstood generation.

    How the Z generation celebrates Halloween

    Gen Z’s taste in Halloween celebrations is a lot like their taste in retail—epicly experiential, and fueled by social media.

    What’s a yeet? 10 Gen Z slang terms explained

    Generational slang is nothing new. Gen Xers have it (‘sike!’), Millennials have it (remember ‘bae’?), and now, Gen Z is communicating via their very own...

      UNiDAYS x AdAge: Gen Z Marketing Playbook

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