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Gen Z Insights

Your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Three things Gen Z expects from luxury brands

    For Gen Zs, big-ticket items aren’t just about showing off—they’re a way to make everyday experiences memorable and express their personal values.

    Gen Z brands we love: OREO

    To Gen Zers, Oreo is not just another cookie. The brand has always taken great care to listen to its fans, helping the sweet treat embody the same values...

    How Gen Zs take on back to school shopping

    Brands can earn an A+ from students at every academic level by understanding their back-to-school needs.

    Snack attack: Gen Z favors quick bites over big meals

    When it comes to Gen Z's food preferences, meals are out and snacks are in. Here’s how brands can take advantage of this generation’s penchant for on-the-go...

    Is TikTok the next big social media platform for Gen Z brands?

    Up-and-coming social media platform TikTok is all the rage with Gen Z. And their latest partnership is just one more sign that they’re on their way to...

    These are Gen Z’s favorite out-of-home ad formats

    Out-of-home advertising is surging in popularity—in part due to Gen Z’s distaste for disruptive digital ads. Brands can tap into this trend by getting...

    Crazy antics or crazy smart marketing? How Taco Bell attracts Gen Z

    When it comes to quick service restaurants, Gen Z has their favorites, and Taco Bell is among the top. But their popularity isn’t based solely on what's on...

    Four brands winning Gen Z’s business through word of mouth

    Brands looking to engage Gen Z are finding success with word of mouth marketing. These four brands set the standard for how to generate positive buzz both...

    Why Gen Z loves the resale shopping market

    Shopping secondhand makes a lot of sense for sustainability-minded, financially-savvy Gen Z.

    Gen Z marketing is gender fluid: What brands can learn from beauty

    Gen Zs love to express themselves, and what better way than with makeup? Makeup offers Gen Zs the ideal product to represent all sides of themselves—free...

    Ephemeral content: The long-lasting impact of short-lived marketing

    Content that has an expiration date used to be a bad thing, but that's not so anymore. Ephemeral content platforms are changing the game with messages that...

    Forward-thinking brands are helping students (and how yours can, too)

    When it comes to making purchase decisions, Gen Zs care about both a brand’s products AND its purpose. But if your brand is not aligned with a cause don’t...

    What makes Gen Z travelers different?

    Gen Zs are the most well-traveled group in history—and they’re seeing the world on their own terms.

     

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