Content that has an expiration date used to be a bad thing, but that's not so anymore. Ephemeral content platforms are changing the game with messages that are short-lived but frequent, and brands that are mastering the medium are earning the attention of Gen Z.
When it comes to making purchase decisions, Gen Zs care about both a brand’s products AND its purpose. But if your brand is not aligned with a cause don’t fret—one easy way to get started with cause marketing is by making Gen Z students your cause.
Gen Zs are the most well-traveled group in history—and they’re seeing the world on their own terms.
For years, Instagram has reigned supreme over image-based app platforms. But, an up-and-coming photo editing app that’s a hit with Gen Zers might finally give Instagram a run for its money.
Gen Zs want to change the world. And one of the ways they’re doing it is through social entrepreneurship. Here’s how two new Red Bull entrepreneurship programs are helping them chart the path.
Gen Zs love shopping in brick and mortar stores. But what exactly makes for a stellar shopping experience in this generation’s eyes? As it turns out, it’s the little things.
Pop-up stores transform shopping into an experience that gets Gen Zs talking (and buying). Plus, temporary spaces create a sense of urgency to visit now—or suffer some serious FOMO.
When it comes to the future, Gen Z is hopeful but uncertain. In part two of our series on Gen Z and the future, we explore how Gen Z’s outlook plays a key role in their purchasing decisions—and what this means for brands.
Gen Zs have mixed feelings when it comes to what lies ahead—both for themselves and the world. We explore what this means for brands in a two-part series.
When it comes to social media marketing, Gen Zs prefer to follow home-grown influencers over celebrities. Here’s how the #SephoraSquad influencer program is tapping into this trend.
Gen Z is the most diverse generation in history. Shifting your marketing strategy to be more inclusive will engage them more than all the Instagram ads you can buy. Here’s how to do it.