Gen Zs pride themselves on their individuality, and they have a very fluid definition of self. They don't define themselves by tidy demographic segments, and as a marketer, you shouldn't either.  

In order to engage Gen Z, brands are embracing creative Instagram marketing that helps them stand out in the feed. Here are five examples of Insta content at its best to help inspire your social media marketing.

Even though Gen Zs always seem to have a phone in hand, brands need to find creative ways to connect with them offline, as well. Here’s how to get them to talk (and their friends to listen!).

More and more, companies are using human-sounding brand names to appeal to Gen Zs. These names are easy to relate to—just like wrapping yourself in a brand blanket of warmth and familiarity.

Generalized marketing is out. Gen Z demands an individualized experience that leverages technology to predict their needs and wants—and they’re willing to trade their personal data for it.  

Gen Z is the digital-first generation—but that might soon change. As Zs become privy to the negative effects social media has on their lives, some young people have gradually started to step away. We’re taking a look at why some Gen Zs are ‘breaking up’ with social media and how brands can adapt accordingly.  

Gen Z sets itself apart from other generations with a sensible outlook on money. Here are the three most surprising spending habits that influence when Gen Zs break out their wallets—and when they don’t.  

For most Gen Zs, going off to college means being independent for the very first time. We asked them how they shop for common household goods now that they're on their own. Here's what they said.  

As Gen Z students hit the roads, rails and skies for Spring Break, we’re taking a closer look at this generation’s unique travel habits and what their changing preferences mean for the hospitality industry.  

Gen Z holds $143 billion in spending power—but if you follow us, you already know that. What you might not know is exactly how Gen Z wants to make its mark on retail and how you can adapt accordingly. For starters: the brand collab with the greatest potential to grab Gen Zs’ attention might just be a collab with Gen Zs themselves.  

Conscious capitalism, or the idea that brands need to stand for something other than profits, has reached critical mass. Here are some things you should keep in mind before embarking on a socially-conscious marketing campaign.