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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Why Gen Z brands shouldn't overlook Halloween, even in 2020

    Will a global pandemic stop Gen Z from celebrating their fave holidays? Unlikely. One of Gen Z's key characteristics is their love for micro-moments, like...

    Unwrapping Gen Z holiday shopping statistics: 2020 edition

    We don’t need to tell you that 2020 has been different than any other year (in our lifetimes, at least). As the year goes on, and milestone after milestone...

    Gen Z brands, your shoppers want contactless purchasing options

    From checkout-free stores to digital wallets, COVID-19 has accelerated the need for alternative payment methods that align with Gen Z spending habits. Gen Z...

    Mind your Ps when marketing to Gen Zs

    Many marketers still live by the four Ps of marketing: price, product place and promotion. But those who market to Gen Zs need to add another fundamental P...

    BrandZ we love: Beats by Dre

    Beats by Dre’s artful embrace of Gen Z values and transparency around who they are—and aren’t—has ranked them among Gen Z’s favorite brands. Here’s a...

    Are you one of Gen Z’s favorite brands? You can (and should) be.

    Being one of Gen Z's favorite brands is more than just a title—it's a ticket to lifetime loyalty and $143+ billion in spending power. But it'll take more...

    BrandZ we love: Girlfriend Collective

    Girlfriend Collective is a sustainable and ethically-made activewear line, and it happens to be one of Gen Z’s favorite brands. From their transparency,...

    How influencers shape Gen Z values and purchasing decisions

    Marketers, you’ve probably heard about or worked with influencers, but do you know just how impactful—or potentially detrimental—they can be to your brand?...

    Gen Z holiday shopping looks different in 2020: Here's what to expect

    It’s already beginning to look a lot like Christmas… albeit an unprecedented one. As we approach a holiday season like never before, YOY data from past...

    How to make good with Gen Z by doing good

    It’s probably not news to anyone that 2020 has been a tough year, perhaps especially for Generation Z. As the world’s youngest generation—in the throes of...

    Gen Z brands in the beauty industry need to rethink their marketing strategies

    Gen Z has always expected transparency and authenticity from brands, and COVID-19 has only reinforced these values. As sellers of non-essential items,...

    Here's how 8 Gen Z students feel about returning to campus this fall

    The 2020-21 academic year is shaping up to be one for the ages for Gen Z college students. As Zers prepare to return, transfer, or start their college...

    Exploring Gen Z alternatives to university and what they mean for brands

    Gen Z was forging its own path even before the pandemic hit. Now, the global crisis presents a new and unexpected fork in the road: whether or not to attend...

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