Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    The highs and lows of Q3 for Gen Z

    Gen Z boasts a well-earned reputation for being a notoriously tricky demographic to get onyour side. So, how do you make students fall in love with your brand?...

    Good for the mind and body: wellbeing, earning and learning with Gen Z

    It’s no secret that Gen Z are a little bit… unique. However, despite all of their challenges,students are resilient and focus on self-improvement, whether...

    Gen Z is interacting with tech like no other generation

    Gen Z is the first generation to have grown up with tech as an integral part of their lives, soit’s no surprise that their purchasing behaviours are slightly...

    Grab your roadmap to capture Gen Z in Q3

    Gen Z aren’t the easiest bunch to decipher: their purchasing habits tend to be a little bitdifferent than previous generations and, when it comes to travel,...

    Secure your spot in the Gen Z beauty routine

    If there’s one thing to know about Gen Z, it’s that they’re always going to be there for self-care. Beauty is a top priority for students, but it’s not just...

    Gen Z: hustlers, dreamers and serious streamers

    Gen Z are avid streamers, with 64% of students telling UNiDAYS that they use between 3 to 6 different streaming services every month. Plus, YouTube, the...

    How to become a fashion fave with Gen Z in Q2

    Fashion is a top priority for Gen Z who, despite rising costs, are set to spend a whopping £700 million in the coming months. That’s 25% more than any other...

    Mark your calendar for Gen Z success in Q2

    Gen Z; difficult to pin down, right? Most marketing calendars will emphasise those big consumer scenarios, but for students, it’s not so easy—their key moments...

    Tech it to the next level with Gen Z

    Tap into students’ purpose-driven tech purchases in Q2Tech is embedded into every aspect of our lives, but how do Gen Z use it and what makes them different...

    Food Glorious Food: How are hungry students shopping?

    It’s safe to say the rise in the cost of living has bitten a sizeable chunk out of students’ food and drink budget. Student food bills have increased by £591...

    Leverage Gen Z's love for luxury fashion

    Luxury fashion continues to be one of the fastest growing markets for Gen Z spending power in 2023. Whether it’s flexing on their mates with the latest...

    Connect with student shoppers this holiday season

    The scent of pumpkin spice is lingering in the air. The sound of Mariah Carey is growing louder in the distance. The countdown is officially on.Black Friday,...

    3 brands ruling Gen Z streaming

    Streaming is Gen Z's lifeline, with 99% of students tuning in monthly. But these loyal streamers aren't easily swayed, making the battle for their subscription...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.