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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    How brands are catching Gen Z’s eye this Black Friday

    Black Friday and Cyber Monday are upon us. Here’s how a few of Gen Z’s favorite brands are approaching the holiday deal season.

    When it comes to money, we should all take notes on these Gen Z habits

    When you think of Gen Z vs Millennials, what do you think? Which group do you think is the most frugal? Which is more mindful about where they spend their...

    Millennial vs. Gen Z Holiday Spending Predictions in 2020

    The global pandemic has created a dramatic change in the way consumers shop, but what does your brand need to know about the youngest generations this...

    Vibe check: We asked Gen Z how they’re feeling about the holidays

    Over the past several months, UNiDAYS has conducted ongoing surveys among Gen Z students to get their insights and track any changes on topics ranging from...

    How will Gen Z brands fare this Cyber Monday?

    With Cyber Weekend just around the corner, the Gen Z Insights team pooled our predictions for how Gen Z brands will fare in this unusual year. Will Gen Z...

    Here’s how Gen Z’s holiday preferences are changing in 2020

    In a valiant effort to make something good of 2020, statistics show that Gen Z are turning to “micro holidays”—smaller, less mainstream events that lend...

    This Black Friday, Gen Z values shift toward tradition and safety

    Gen Z might be a digital-first generation, but they have an old soul. One of the most surprising Gen Z characteristics is their steadfast love for...

    How your brand can evolve with Gen Z spending habits

    Gen Z is spending a lot more time (and money) online these days. As retail stores start to re-open, businesses of all types should understand Gen Z’s...

    Why Gen Z brands shouldn't overlook Halloween, even in 2020

    Will a global pandemic stop Gen Z from celebrating their fave holidays? Unlikely. One of Gen Z's key characteristics is their love for micro-moments, like...

    Unwrapping Gen Z holiday shopping statistics: 2020 edition

    We don’t need to tell you that 2020 has been different than any other year (in our lifetimes, at least). As the year goes on, and milestone after milestone...

    Gen Z brands, your shoppers want contactless purchasing options

    From checkout-free stores to digital wallets, COVID-19 has accelerated the need for alternative payment methods that align with Gen Z spending habits. Gen Z...

    Mind your Ps when marketing to Gen Zs

    Many marketers still live by the four Ps of marketing: price, product place and promotion. But those who market to Gen Zs need to add another fundamental P...

    BrandZ we love: Beats by Dre

    Beats by Dre’s artful embrace of Gen Z values and transparency around who they are—and aren’t—has ranked them among Gen Z’s favorite brands. Here’s a...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.