How marketers can help Gen Zs prepare for tomorrow's economy

As technology evolves, so do the employment opportunities of the future. Marketers can do their part to help candidates prepare by providing ways for students to learn the next-generations skills they need -- directly from the companies they hope to work for.  

Gen Z chooses 'head over heels' love over financial stability

Gen Zs are practical. But as the only generation that values love more than money, they remind us that happily ever after isn’t about the commas in your bank account. It’s about that feeling of butterflies in your stomach.

Renting furniture: quite possibly the ultimate Gen Z lifehack

What's old is new again. While rental furniture is not a new concept, the rental market is ripe for innovation right now. First-time Gen Z apartment-dwellers are leading the way.

Gen Z is ready to put a diamond ring on it. But only if it’s man-made.

For Gen Z, conscious consumerism doesn’t apply just to fashion and personal care, it applies to luxury items like diamonds as well. Some prudent brands are taking note. The result? What used to take 3 billion years now takes two weeks. Yes, we’re talking about lab-grown diamonds.

How to cut through noise and get Gen Zs listening? One word: music.

If you’re looking for a way to connect with Gen Z, there aren’t many better ways of doing it than through music.

Every Gen Z stat you could ever ask for, right at your fingertips

No matter your interest in Generation Z, here’s a list of crucial Z stats you won’t want to miss.  

Super Bowl advertising in the Gen Z era

Gen Z places far less value on celebrity endorsements than other generations have. It’s up to brands to tailor their ads to appeal to these younger consumers — even when it comes to the big-budget, star-studded world of Super Bowl ad spots.  

How to get Gen Z influencers buzzing about your brand

Gen Zers aren’t like yesterday’s digital audiences. Here are a few useful tips brands can use to help make Gen Z influencers more effective and authentic when engaging their peers.

Gen Z won't take one-size-fits-all for an answer when it comes to clothes

Gen Z wants clothes — and clothing brands — that make them feel comfortable in their own skin.

A sneak peek inside one Gen Zer's makeup bag

The beauty industry has been growing like crazy, fueled by a crop of independent brands that Gen Zs adore. To understand how Gen Z discovers new brands and what they look for in cosmetics and skincare products, we asked a Gen Z what's in her makeup bag. Here's what she said.  

These are Generation Z's most defining traits

Gen Z isn’t into being tagged and packaged as a group, but there are certain defining traits that this cohort holds in common. Here are four of this generation's biggest commonalities.  

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