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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Here's how 8 Gen Z students feel about returning to campus this fall

    The 2020-21 academic year is shaping up to be one for the ages for Gen Z college students. As Zers prepare to return, transfer, or start their college...

    Exploring Gen Z’s alternatives to university and what they mean for your brand

    For a generation that was already forging its own path, COVID-19 has added an entirely new fork in the road: whether or not to attend traditional...

    How Gen Z spending habits have defied the global economic crisis

    Surprisingly, students have continued to spend despite the outbreak of COVID-19. But how and where exactly have they been spending? UNiDAYS analyzed...

    U.S. college freshmen to spend $2,300 on Back to School shopping this year

    Parents and educators aren’t the only ones with mixed emotions about the 2020 fall semester. Students are feeling it, too. UNiDAYS spoke to over 2,000...

    How has COVID-19 eaten into Gen Z’s health-conscious habits?

    Generation Z’s health-conscious approach to life is well-documented. From eating well-balanced, plant-forward diets to exercising at least a few times a...

    Gen Z loves inclusive fashion. Meet some of the brands doing it right

    To Gen Z, there’s no question that brands must continue working towards diversity and inclusion, not only in marketing but also in their products. Here’s...

    Brands: Be proud to part of Pride

    Happy Pride Month! Wondering how your brand can celebrate Pride in a thoughtful and meaningful way? Let’s explore how some Gen Z faves are authentically...

    How to embrace inclusivity and diversity in your Gen Z marketing

    In light of recent events, we wanted to shed some light on how brands can work to embrace inclusivity and diversity in their marketing. For Gen Z, these...

    UNiGIVES: Our 48 hour fundraiser for COVID-19 relief

    Students shopped, we donated.

    Thanks to the participation of our partners and members, during our 48 hour fundraiser we are proud to announce that our...

    How Gen Z's favorite brands are building trust and loyalty during a pandemic

    As businesses and individuals adapted to a new lifestyle during COVID-19, consumers—especially Gen Zs—have paid attention to how companies are handling it....

    How an economic downturn will influence Gen Z financial habits

    In light of COVID-19, the world is changing more rapidly than anyone could have predicted. One of the most likely outcomes will be an economic downturn. How...

    The art of adapting: a lesson from Gen Z’s favorite restaurants

    It’s a weird time. Restaurants are selling off their toilet paper and flour and pivoting to takeout. In what’s probably their biggest market shift ever,...

    BrandZ we love: COVID-19 edition

    Even before the days of global pandemics, Gen Z expected brands to act responsibly and do good. Now, as the world grapples with COVID-19, many brands are...

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