The beauty industry has been growing like crazy, fueled by a crop of independent brands that Gen Zs adore. To understand how Gen Z discovers new brands and what they look for in cosmetics and skincare products, we asked a Gen Z what's in her makeup bag. Here's what she said.
2018 was a big year for Gen Zs. We asked them to recap the personal and political moments that mattered, in their words. Their response is illustrative of the trends that define this generation.