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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Why brands should double down on back-to-school marketing

    This academic year will also be like none other. But for brands (and students), that’s a good thing.

    Stephanie H.

    Stephanie H.
    Writer and occasional contributor to Gen Z Insights

    Recent Posts

    Here are the Top 3 Food Trends Among Gen Z Right Now

    During the past 18 months, Gen Z has been on a trip to Flavortown – in their own kitchens. As they re-enter the physical world, they're looking forward to...

    Gen Z Summer 2021 Predictions

    For Gen Z, it’s sun’s out, mask’s off. Kind of. In mid-May, the CDC announced that fully vaccinated Americans could resume pre-pandemic activities. As such,...

    Why Your Brand Must Avoid Greenwashing With Gen Z

    Sustainability and being a conscious consumer are key concerns for Gen Z. If you want them to know your brand is on the same page, conduct a greenwashing...

    Why investing is a new trend among Gen Z

    Gen Z could use their stimulus checks on cool gear but they’re not. Instead, many plan on saving or investing the funds. Here's everything to know about...

    Key ways to be transparent with Gen Z

    Since the pandemic, Gen Z has added more than 40 minutes for online shopping to their daily schedule. Transparency is the key to keeping their interest.

    3 buzzworthy collabs that got Gen Z’s attention

    Unexpected brand partnerships with popular figures among Gen Z are on the rise. Take a look at three winning examples that caught their eye and brought...

    Spring Break 2021 predictions for Gen Z

    Like everything else this past year for Gen Z, spring break is going to look a lot different in 2021. Here are our top predictions for how Gen Z will try to...

    Gen Z are getting creative this Valentine's Day

    As expected, Valentine’s Day will look a lot different for Gen Z this year. Brands will have to get creative and think of ways to celebrate the day for Zers...

    What to know about Gen Z in 2021

    How the 2020-21 academic year started is not how it’s going. What brands should know about where Gen Z’s head is at.

    4 holiday strategies to get Gen Z to click ‘buy’

    This holiday season, buy-online-pick-up-in-store (BOPIS) and meeting Zs where they are will be even more important as people try to social distance while...

    BrandZ we love: Bath and Body Works

    Maybe it’s nostalgic self-care, but Bath and Body Works is popping up all over Gen Z social channels. Take a look at IG, and you’ll find tons of love for...

    How brands are catching Gen Z’s eye this Black Friday

    Black Friday and Cyber Monday are upon us. Here’s how a few of Gen Z’s favorite brands are approaching the holiday deal season.

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