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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Why investing is a new trend among Gen Z

    Gen Z could use their stimulus checks on cool gear but they’re not. Instead, they plan on saving or investing the funds. Here's everything to know about...

    Stephanie H.

    Stephanie H.
    Writer and occasional contributor to Gen Z Insights

    Recent Posts

    Key ways to be transparent with Gen Z

    Since the pandemic, Gen Z has added more than 40 minutes for online shopping to their daily schedule. Transparency is the key to keeping their interest.

    3 buzzworthy collabs that got Gen Z’s attention

    Unexpected brand partnerships with popular figures among Gen Z are on the rise. Take a look at three winning examples that caught their eye and brought...

    Spring Break 2021 predictions for Gen Z

    Like everything else this past year for Gen Z, spring break is going to look a lot different in 2021. Here are our top predictions for how Gen Z will try to...

    Gen Z are getting creative this Valentine's Day

    As expected, Valentine’s Day will look a lot different for Gen Z this year. Brands will have to get creative and think of ways to celebrate the day for Zers...

    What to know about Gen Z in 2021

    How the 2020-21 academic year started is not how it’s going. What brands should know about where Gen Z’s head is at.

    4 holiday strategies to get Gen Z to click ‘buy’

    This holiday season, buy-online-pick-up-in-store (BOPIS) and meeting Zs where they are will be even more important as people try to social distance while...

    BrandZ we love: Bath and Body Works

    Maybe it’s nostalgic self-care, but Bath and Body Works is popping up all over Gen Z social channels. Take a look at IG, and you’ll find tons of love for...

    How brands are catching Gen Z’s eye this Black Friday

    Black Friday and Cyber Monday are upon us. Here’s how a few of Gen Z’s favorite brands are approaching the holiday deal season.

    Vibe check: We asked Gen Z how they’re feeling about the holidays

    Over the past several months, UNiDAYS has conducted ongoing surveys among Gen Z students to get their insights and track any changes on topics ranging from...

    Here’s how Gen Z’s holiday preferences are changing in 2020

    In a valiant effort to make something good of 2020, statistics show that Gen Z are turning to “micro holidays”—smaller, less mainstream events that lend...

    Gen Z brands, your shoppers want contactless purchasing options

    From checkout-free stores to digital wallets, COVID-19 has accelerated the need for alternative payment methods that align with Gen Z spending habits. Gen Z...

    BrandZ we love: Beats by Dre

    Beats by Dre’s artful embrace of Gen Z values and transparency around who they are—and aren’t—has ranked them among Gen Z’s favorite brands. Here’s a...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.