Since the pandemic, Gen Z has added more than 40 minutes for online shopping to their daily schedule. Transparency is the key to keeping their interest.

Unexpected brand partnerships with popular figures among Gen Z are on the rise. Take a look at three winning examples that caught their eye and brought...

Like everything else this past year for Gen Z, spring break is going to look a lot different in 2021. Here are our top predictions for how Gen Z will try to...

As expected, Valentine’s Day will look a lot different for Gen Z this year. Brands will have to get creative and think of ways to celebrate the day for Zers...

How the 2020-21 academic year started is not how it’s going. What brands should know about where Gen Z’s head is at.

This holiday season, buy-online-pick-up-in-store (BOPIS) and meeting Zs where they are will be even more important as people try to social distance while...

Maybe it’s nostalgic self-care, but Bath and Body Works is popping up all over Gen Z social channels. Take a look at IG, and you’ll find tons of love for...

Black Friday and Cyber Monday are upon us. Here’s how a few of Gen Z’s favorite brands are approaching the holiday deal season.

Over the past several months, UNiDAYS has conducted ongoing surveys among Gen Z students to get their insights and track any changes on topics ranging from...

In a valiant effort to make something good of 2020, statistics show that Gen Z are turning to “micro holidays”—smaller, less mainstream events that lend...

From checkout-free stores to digital wallets, COVID-19 has accelerated the need for alternative payment methods that align with Gen Z spending habits. Gen Z...

Beats by Dre’s artful embrace of Gen Z values and transparency around who they are—and aren’t—has ranked them among Gen Z’s favorite brands. Here’s a...