Maybe it’s nostalgic self-care, but Bath and Body Works is popping up all over Gen Z social channels. Take a look at IG, and you’ll find tons of love for the...
Beats by Dre’s artful embrace of Gen Z values and transparency around who they are—and aren’t—has ranked them among Gen Z’s favorite brands. Here’s a breakdown...
TikTok might well be the first Gen Z-propelled social media app to gain widespread global adoption. Here's what's making us stop and take notice of this...
Even before the days of global pandemics, Gen Z expected brands to act responsibly and do good. Now, as the world grapples with COVID-19, many brands are...
Whether it’s the heat their PERi-PERi peppers bring or their joyful brand, Gen Z is flocking to fast-casual chain Nando’s in droves.
Gen Z is growing up fast, and for many of these young adults, that means getting a credit card. However, the UNiDAYS Gen Z Insights Report, Zs and Money: What...
This holiday season, Birchbox brings the fun and novelty of their subscription boxes to 500 Walgreens for a shop-in-shop experience—just in time for Gen Z gift...
As retail brands explore new ways to cater to Gen Z preferences, Target has become a frontrunner by simply listening to Gen Z consumer behavior.
To Gen Zers, Oreo is not just another cookie. The brand has always taken great care to listen to its fans, helping the sweet treat embody the same values that...
When it comes to quick service restaurants, Gen Z has their favorites, and Taco Bell is among the top. But their popularity isn’t based solely on what's on...
Brands looking to engage Gen Z are finding success with word of mouth marketing. These four brands set the standard for how to generate positive buzz both...
Gen Zs want to change the world. And one of the ways they’re doing it is through social entrepreneurship. Here’s how two new Red Bull entrepreneurship programs...
When it comes to social media marketing, Gen Zs prefer to follow home-grown influencers over celebrities. Here’s how the #SephoraSquad influencer program is...
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